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Sunbolah Accelerator’s Global Cohort Fuels Saudi Arabia’s AgriTech Ambitions

Malaz Madani
Malaz Madani

4 min

The Sunbolah accelerator programme returns, drawing 13 startups from eight countries.

The programme runs in Riyadh and Paris, blending diverse perspectives over three months.

Startups gain training, mentoring, and networking opportunities with investors and regulatory players.

Saudi Arabia's Vision 2030 supports innovation in agriculture and tech for economic diversification.

Selected teams focus on growth readiness, tech innovation, and addressing real-world challenges.

Every now and then, something pops up on the entrepreneurship scene that manages to make the grind worthwhile—especially for startups slogging away in tricky sectors like agriculture and food tech. Lately, all eyes have been on the return of the “Sunbolah” accelerator programme, which has entered its second round with a fresh batch of eager founders. And believe it or not, it’s not just a local affair—this time, 13 startups from 8 different countries made the cut, whittled down from a rather hefty pile of over 130 applications.

I’ve seen my fair share of accelerator launches over the years, but the way Sunbolah has positioned itself is, frankly, spot on. The programme brings together a pretty diverse bunch: startups from the US, India, Argentina, Singapore, the Emirates, Canada, and of course, a significant Saudi cohort (30%, to be precise). What’s more, it’s spread across both Riyadh and Paris over a brisk three months—giving founders a blend of perspectives that, in my experience, can be a real game-changer.

At the launch event in Riyadh, Monir bin Fahd Al-Sahli, who heads the Agricultural Development Fund, spoke about the Fund’s commitment to fuelling innovative solutions in Saudi’s agri-sector. He emphasised how their various funding schemes—most notably, a programme dedicated to innovative startups—play a crucial role in supporting pioneering founders. A bit of a faff to get the paperwork in, I imagine, but the impact could be enormous if these companies take off.

What really stands out is Sunbolah’s all-encompassing approach. Startups aren’t just thrown a bit of cash and left alone; they get access to training, mentoring and technical backing, as well as a shot at networking with serious investors and regulatory players. Not to mention, the participants will have real opportunities to break into GCC markets and Europe. Having Arageek in mind, I can say it’s this type of hands-on ecosystem-building that truly energises founders and gives them the drive to level up.

All of this fits neatly into Saudi Arabia’s wider push to become a proper innovation hub—not just for tech, but for the high-stakes world of food security and sustainable agriculture. There’s a hefty nod here to Vision 2030, which lays out national ambitions for digital transformation and economic diversification. Whether they pull it off at pace, only time will tell. Still, I reckon with the global mix of startups gathered—and the government backing to boot—the ingredients are there.

As for selection, the teams chosen were picked based on their readiness for growth, originality in tech innovation and their knack for addressing real-world challenges facing the industry. No vague buzzwords, just practical alignment with what the sector needs.

On the flip side, turning all this ambition into actual, scalable impact is no small feat. To me, the real test will be whether these startups can weather the storm and land solutions that move the needle for Saudi and the wider region. But with a cocktail of funding, international partnerships and plenty of hands-on support, Sunbolah’s second edition could well set a new bar.

If nothing else, initiatives like this reinforce how determined Saudi Arabia is to put its agricultural innovators on the map. For every founder hustling to get their big break, seeing this level of commitment is—well... frankly, it's the shot in the arm our region's startup ecosystem needs. And speaking from the Arageek ethos, that’s what keeps us chuffed to bits about covering stories like these—even if it means missing a lunch break or two.

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