Yamm Boosts Post-Purchase Experience with Seed Funding Round Led by Vision Ventures

Editorial Team

Last updated 13-01-2026

4 min

Yamm addresses ecommerce challenges by streamlining returns and refunds for a hassle-free experience.

Speedy processes enable refunds in 30 seconds, building trust and boosting customer loyalty.

Merchants appreciate the easy integration with ecommerce platforms and banks, saving valuable time.

Investors are backing Yamm’s innovative approach to a traditionally overlooked area in the market.

The platform sets new standards for handling post-purchase processes in the MENA region.

Saudi startup Yamm has closed a seed funding round as it looks to smooth out one of ecommerce’s most painful moments: what happens after the “buy” button is clicked. The round was co-led by Vision Ventures and Arzan Venture Capital, with participation from 2Pi Ventures, Plus VC, F6 Ventures, and a group of strategic angel investors. It comes just a few months after the company wrapped up a pre-seed round in October 2024, so things are clearly moving at pace.

Founded in late 2023 by Sultan Alsubhi, Mohammed Alshalati and Hammadah AlKhaldi, Yamm set out to fix returns and refunds, an area many retailers quietly dread. The platform allows shoppers to start a return, get an instant cash refund, or swap a product in seconds. On the merchant side, it bundles analytics, logistics integrations and flexible settlement options into one system. In short, it aims to replace the manual, drawn-out processes that, in this region, can drag on for weeks. A real headache, if we’re honest.

Since launch, Yamm has already processed hundreds of thousands of refund transactions and says it enables merchants to return money to customers in as little as 30 seconds. That speed matters. Returns are often seen as a cost centre, but they can also be a trust-builder. I’ve spoken to founders across the MENA region who swear that a smooth refund experience is spot on for driving repeat purchases, and Yamm seems to be leaning hard into that idea. The platform also claims measurable gains for merchants, including higher instant repurchase rates and lower operational costs.

What’s also interesting is how quickly merchants can get on board. Yamm integrates directly with ecommerce platforms and banks, allowing businesses to sign up in minutes without major technical work or disruption. For startups juggling a dozen tools already, this can be a lifesaver. Or as one founder once told me at an Arageek meetup, “anything that saves my dev team a week is gold.” That stuck with me, well… I mean, who wouldn’t agree?

Investors appear to share the confidence. Qais Al Essa, co-founder and CEO at Vision Ventures, pointed out that returns and refunds are often the most ignored part of the ecommerce journey in the region, despite being one of the hardest to manage. He believes Yamm is addressing a clear market gap by automating and improving the post-purchase experience, and says the fund is keen to support the team’s expansion in Saudi Arabia and beyond.

From Arzan Venture Capital’s side, co-founder and partner Hassan Zainal described Yamm as a strong mix of solid execution and sharp focus on a growing problem in Saudi Arabia. As ecommerce scales, he noted, the complexity of refunds is rising faster than the tools available to handle them. In his view, Yamm is among the first to build a scalable solution in a market with limited serious competition, and he is chuffed to bits about backing a team aiming to set new standards across MENA.

That said, not everyone loves returns-driven innovation; some retailers would rather see fewer returns in the first place, and I’m not a fan of flashy tools that overpromise. But Yamm’s numbers, at least so far, suggest this isn’t just slick marketing. In a region where post-purchase pain has been quietly tolerated for years, this might be one of those unglamorous fixes that actually makes a difference. And believe it or not, that could be exactly why this seed round feels, definately, worth watching.

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