Touché Privé Secures $5M to Expand Modest Fashion Empire in Saudi Arabia

Editorial Team

Last updated 7-10-2025

3 min

Touché Privé secures USD 5 million from Amplify Growth for expansion in Saudi Arabia.

Plans to open flagship stores in top retail locations through a Saudi retail group deal.

CEO views Saudi Arabia as a hub for modernisation in fashion with a focus on modesty.

Touché Privé blends e-commerce and in-store experiences, targeting women aged 20-45.

Future funding rounds and a potential IPO are on the cards for global expansion.

Global modest fashion brand Touché Privé has just secured a cool USD 5 million growth investment from Amplify Growth Partnership – and it’s wasting no time putting that money to work. The company plans to boost its presence in Saudi Arabia, one of the fastest-growing fashion markets in the region, and ink a deal with a major Saudi retail group to open flagship stores in some of the Kingdom’s most sought-after retail spots.

As Enes Can Büyükköse, the company’s CEO, put it, Saudi Arabia has become “an inspiring hub of transformation and modernisation” – not only in tech and innovation but also in fashion. He added that with Amplify Growth now onboard, Touché Privé intends to “double down” on its expansion across the Kingdom and the wider GCC, continuing its mission to help women express confidence through design, community, and a sense of modern modesty.

Founded in 2018, Touché Privé built its reputation on crafting elegant yet contemporary apparel that blends digital convenience with an in-store experience. The brand caters mainly to women aged between 20 and 45, combining what it calls “high-quality design” with a forward-thinking, online-first approach. I must say, their pivot toward blending e-commerce with on-ground retail is pretty spot on – especially as shoppers in this part of the world value both digital ease and tactile experiences.

What’s next? The company’s hinted at future funding rounds to fuel not only regional expansion but also its global ambitions, even floating the idea of prepping for an IPO in the coming years. That said, I reckon the modest fashion crowd is about to get a fresh wave of competition – and honestly, that can only be a good thing for consumers.

The GCC’s fashion sector has been bubbling with energy lately, with Saudi Arabia, the UAE, and Kuwait attracting new and established players. Touché Privé wants to ride this momentum to set new benchmarks for what “modest fashion” looks like in a modern, digitally driven era.

At Arageek, we often see startups aim big without fully grasping the grind ahead. But in this case, Touché Privé’s timing seems right, and their plan – blending purpose with profitability – feels genuinely sharp. Let’s just hope the execution matches the ambition… otherwise it could all turn into a bit of a faff. Either way, modest fashion fans across the region will be watching closely, and frankly, so will we.

(And yes, I’m definately curious to see which Saudi retail partner they’ll team up with next.)

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