Valu Partners with El Kasrawy to Revolutionise Car Financing in Egypt

3 min
Valu and El Kasrawy Group have teamed up to simplify car financing in Egypt.
Their Valu Shift product offers quick approval and flexible repayment plans from one to seven years.
Customers can finance new or used vehicles with few insurance obligations, enhancing affordability.
The partnership integrates finance into everyday spending, broader than just car sales.
This reflects a wider trend in Egypt’s fintech, fostering growth in various sectors.
Valu has just struck a noteworthy deal with El Kasrawy Group, one of Egypt’s heavyweight automotive players. The tie-up, which centres around Valu’s “Shift” product, aims to make car financing faster, easier, and well… a lot less of a faff for everyday Egyptians. Through this move, both companies are signalling a shared belief that buying a car shouldn’t be a bureaucratic maze.
Here’s how it works. With Valu Shift, customers can now finance new or used vehicles—whether directly from a dealership or another consumer—with repayment plans stretching from one up to seven years. The approval process is said to be among the quickest in Egypt, and buyers aren’t tied up with insurance obligations. In fact, those paying 40% upfront won’t even face a sales ban. It’s a spot on tweak that widens access for middle-income earners looking to own a car without the usual headaches.
By integrating Shift into El Kasrawy’s network – which includes recognised names like Jetour, JAC and Citroën – customers will also be able to use Valu as a payment method across the group’s service centres. Imagine getting your car serviced and being able to pay in manageable instalments rather than a lump sum. Small conveniences like that often make a big dent in consumer confidence, especially in today’s tight economy.
Reda Waly from El Kasrawy commented that the partnership reflects their ongoing push to introduce “greater flexibility and ease” for clients. I reckon that’s a fair ambition in a market where most buyers still shy away from long-term financial commitments. On the flip side, Valu’s own business chief, Motaz Lotfy, emphasised their mission to redefine Egypt’s lending space by pushing more accessible and lifestyle-driven financial products.
Interestingly, this collaboration also spills into Mall of Egypt’s upcoming “Shop & Win” campaign in November. Shoppers spending over EGP 2,000 can enter a raffle to win a Jetour X70 Plus—courtesy of El Kasrawy—and Valu users get double entries. Not a bad incentive to test those new BNPL cards, eh?
What really caught my eye, though, is how this reflects a wider shift in Egypt’s fintech scene. Partnerships like this aren’t just about selling cars; they’re about embedding finance into everyday spending. From what I’ve seen covering startups for Arageek, such tie-ups have a knack for rippling out into other sectors—education, healthcare, even solar energy. It’s the kind of cross-pollination that tends to move markets forward.
El Kasrawy, for its part, remains one of Egypt’s oldest automotive families, having kicked off in the 1970s and since branched into real estate, logistics, and tourism. As for Valu, now partly backed by Amazon and listed on the Egyptian Exchange, its broader goal appears to be turning flexible finance into a mainstream habit.
If the model works, we could see more car buyers swapping cash for credit in a way that fits today’s lifestyles. It’s definately a glimpse of where Egypt’s fintech-powered mobility market might be heading next — and if you ask me, that’s a ride worth watching.
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