Vault Enters Saudi Arabia, Targeting Affluent with Digital Wealth Management Solutions

Vault, the digital wealth management platform founded in 2023, has officially entered Saudi Arabia after securing an advisory licence from the Kingdom’s Capital Market Authority (CMA). Alongside the move, the company has named Abdulrahman AlSudairy as General Manager for its Saudi operations, a signal that this is not a soft launch, but a serious bet on the market.

For anyone following the region’s wealth scene, the timing feels spot on. Saudi Arabia’s investable wealth is estimated at around USD 1.04 trillion today and is projected to climb to USD 1.31 trillion by 2029. A young, digitally fluent population is reshaping how money is managed, with 81% of retail banking customers already accessing services via mobile. That mobile-first mindset is steadily shifting capital away from idle cash and property into more diversified portfolios, while reliance on government-linked pensions is easing.

I’ve noticed when speaking to founders and operators across the Kingdom that there’s a growing appetite to “do more” with personal wealth. Not speculation, strategy. And that’s the slice Vault is targeting: investors with USD 1–10 million in investable assets who often sit awkwardly between retail platforms and traditional private banks. Too large for robo-only apps, too small for legacy private banking. It can be a bit of a faff finding proper advisory if you fall in that middle.

Sami Abdul Hadi, Co-Founder and COO of Vault, described Saudi Arabia as the company’s biggest opportunity, pointing to the country’s strong digital infrastructure and rising demand for structured wealth solutions. He noted that combining technology with global market access is central to the firm’s ambition in the Kingdom.

AlSudairy, who brings experience across law, management consulting, entrepreneurship and real estate, said the company aims to support a new phase of wealth creation in Saudi Arabia. He highlighted a focus on personalised, goal-based advisory, helping clients plan for retirement, education and major life decisions. His background includes advising on private equity transactions and public-market diversification strategies for family offices, experience that could prove valuable as Saudi investors look beyond domestic assets.

Vault’s model blends technology with human advisers. Each client is paired with an adviser who acts as a sounding board, particularly during volatile markets or key life milestones. Portfolios follow what the company calls a Shariah-compliant core-and-satellite approach: roughly 45% in globally diversified, low-cost ETFs, 30% in thematic or private allocations, and 20% parked in “SmartCash”, a liquid cash management solution. The idea is to balance stability with opportunity, while tailoring risk exposure to personal preferences.

Private markets, spanning private equity, venture capital, credit and real estate, are also part of the proposition. These assets remain underused among many Saudi investors, often because access can feel opaque or complex. On the flip side, when structured properly, they can add diversification that public markets alone may not offer. I reckon this is where platforms like Vault will try to differentiate themselves from more conventional advisers.

The company reports that over the past 12 months its average client portfolio has grown by 20%. Client accounts have increased 2.6 times year on year, while accounts with more than USD 1 million in assets under management have doubled annually since launch. Interestingly, it says that within the first year, clients typically quadruple their invested capital, a figure the firm attributes to conviction in the advisory process rather than pure market gains.

Backed by Peak XV Partners (formerly Sequoia Capital India & SEA), Outliers VC and Hub71, Vault is positioning itself somewhere between private banking and wealthtech, a hybrid model that’s gaining traction across MENA. The Saudi entity, Vault Saudi Limited Company, operates under CMA licence number 25313-20, obtained on 28 April 2025, with a registered office in Riyadh’s Al Malqa district.

And believe it or not, this is happening at a time when more founders in the region are talking about personal balance sheets as confidently as they talk about their startups. That cultural shift matters. Platforms offering regulated, transparent structures, with no hidden fees and performance-aligned pricing, could find fertile ground here.

At Arageek, we’ve long believed that empowering founders also means demystifying wealth once it’s created. Whether Vault’s Saudi expansion proves transformative remains to be seen, but one thing feels clear: the Kingdom’s affluent investors are no longer content with one-size-fits-all solutions. They want global exposure, structured advice, and digital convenience, all wrapped together in a single expereince.

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