Viero Secures $1.2M to Propel Regional Logistics Expansion in MENA

Saudi-based fleet and logistics platform Viero, previously known as CarGenie, has secured $1.2 million in a seed funding round, a move that puts fresh wind in the sails of its regional expansion plans.

The round was led by Watheeq Capital and Share Investment Co, with participation from Numu Angel Network and Black Iris Angel Network, alongside a group of strategic angel investors. It’s a familiar mix for anyone who keeps an eye on early-stage deals in the Gulf, and, I reckon, a spot on choice for a team tackling quite a knotty operational problem.

Founded in 2024 by Khaled Dakkak, Ahmed Alotaibi and Marat Khamash, Viero is headquartered in Saudi Arabia and already operates across both Saudi and Jordan. The startup targets fleet operators and logistics companies that are juggling too many disconnected systems at once — delivery management here, vehicle tracking there, payments and financial reconciliation somewhere else entirely. It’s all a bit of a faff, if you’ve ever sat with an operator trying to close the books at the end of a long week.

Viero’s pitch is simple on paper, but hard to pull off well: bring delivery operations and vehicle-related payments into a single, real-time platform. No more hopping between tools to figure out what’s been delivered, what’s been paid, and what’s still outstanding. On the flip side, centralising everything also raises the bar for execution. When one system goes down, everything feels it. Still, many founders across the MENA region have been circling this problem for years, so seeing one platform push ahead is encouraging.

The newly raised capital will go towards accelerating product development and supporting market expansion, as Viero continues to broaden its regional footprint and sharpen its tools for operators who want tighter control over day-to-day operations and cash flow. Believe it or not, payments often matter more to fleet managers than flashy dashboards — cash visibility keeps the wheels turning, literally.

From an Arageek point of view, this story hits close to home. I’ve lost count of how many founders I’ve met who started out frustrated by messy back-office processes, only to realise they weren’t alone. That shared pain is often where the most practical startups are born. I’m not a fan of products that overpromise and underdeliver, but Viero’s focus on real-time operations and reconciliation feels grounded in how fleets actually work, well… I mean, in this part of the world, at least.

With logistics and last-mile delivery still booming across MENA, especially in Saudi, Viero’s next challenge will be scaling without losing reliability. Easier said than done, but for now, the team looks chuffed to bits to have the backing to give it a proper go, even if the road ahead won’t be smooth sailing all the time.

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