Viola and iShout Unite to Launch AI-Driven Influencer Platform in UAE

Editorial Team

Last updated 21-10-2025

3 min

Viola Communications partners with iShout Media for an AI influencer platform in the UAE.

The platform focuses on authentic, data-driven brand storytelling, enhancing connection over mere reach.

iShout streamlines influencer selection, content creation, and performance tracking for greater precision.

Viola's creative strategies complement iShout's tech-driven insights, aiming for real-time adaptive campaigns.

This initiative could set new benchmarks in marrying human creativity with data science in the region.

It’s always interesting to see how creativity and technology keep crossing paths in the Middle East. Viola Communications, one of Abu Dhabi’s standout marketing agencies and a subsidiary of Multiply Group, has just signed an MoU with iShout Media, a fast-rising influencer and UGC (that’s user-generated content) agency. Together, they’re cooking up something rather bold – an all-in-one AI influencer platform designed to make brand storytelling smarter, faster, and, frankly, a bit more human.

The idea is pretty straightforward but powerful: Viola brings in its years of experience shaping advertising and brand strategies, while iShout throws in its tech-driven influencer expertise and data insights. The partnership promises to push influencer marketing in the UAE to the next level, shifting the focus from mass reach to real connection.

As Viola’s CEO, Piero Poli, put it, influencer marketing isn’t just about numbers anymore. It’s about authenticity and measurable value. That rings true — we’ve all seen how shallow engagement metrics can be a bit of a faff. I reckon brands these days care more about conversion and community than inflated follower counts, and that’s spot on.

On the flip side, iShout’s co-founder Amin Harb highlighted how the partnership will allow brands to streamline everything: from picking the right influencers to perfecting creative content and tracking performance. In other words, less guesswork, more precision. Having seen how many startups in the region struggle to balance creativity and analytics, this new platform could be a breath of fresh air.

What’s clever here is how both firms seem to be betting on AI tools to trim away inefficiencies. Viola keeps its creative DNA front and centre, while iShout builds the technical muscle underneath. The result? Campaigns that can learn and adapt in real time. And believe it or not, that’s still relatively rare across most MENA agencies.

I remember covering a similar AI-led initiative last year for Arageek — and the buzz from young founders back then was palpable. They wanted exactly this kind of fusion between human creativity and data science. It’s the kind of thing that could make marketing teams across the Emirates chuffed to bits, especially as the broader digital economy gains pace.

All told, this partnership feels like one to watch. Sure, it’s early days and execution will be everything, but if Viola and iShout manage to deliver on their vision, they might just set a new regional benchmark for how AI can reinvent storytelling. Some might call that ambitious… I call it necessary, and it’s definately a sign that the UAE’s innovation engine isn’t slowing down anytime soon.

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