Yango Ads Launches CPI Plus in UAE to Drive Smarter App Growth

Yango Ads has rolled out a new CPI Plus campaign model in the UAE, aiming to give brands a more predictable and cost‑efficient way to grow their mobile apps. What caught my eye is how heavily the system leans on machine learning to decide which users are most likely to hit that install button. It’s spot on for a market like the UAE, where smartphone penetration is hovering around 97% and mobile traffic dominates daily life.

The idea is fairly straightforward: advertisers only pay for confirmed installs, while the platform optimises impressions across its partner sites and apps. I’ve seen plenty of founders across the MENA region tell me how tricky user acquisition can be—one wrong move and budgets disappear quicker than you can say “performance marketing”. So this approach could ease a bit of that faff, especially for teams trying to scale without burning cash. Yango Ads also gives access to full analytics, including post‑install behaviour and revenue signals, which I reckon will help marketers sleep a little better at night.

Bassem Yousri, who heads the agency department at Yango Ads MEA, highlighted that the focus is on measurable outcomes, saying the new tool blends machine learning with advanced targeting and wide mobile inventory to help brands attract higher‑quality users. And believe it or not, the system integrates with major Mobile Measurement Partners like Adjust and Appsflyer—something a lot of growth teams insist on before they even consider testing a new channel.

Advertisers just need to share their app store links, and the ads will route users straight to the download page. The platform’s adaptive banners tweak themselves for different screens, which might seem minor but, well… I mean, anyone who has ever launched a campaign knows how creatives can be a headache. On the flip side, you still need proper attribution set‑up through an MMP for everything to track correctly—miss that step and things go sideways pretty quikly.

What’s interesting here is how neatly this offering fits into the UAE’s broader digital habits. With over three‑quarters of web traffic coming from mobile devices, brands don’t really have the luxury to ignore app‑focused strategies anymore. At Arageek, we often hear from early‑stage founders dreaming of scale but unsure which levers to pull first. Tools like CPI Plus won’t magically solve everything, of course, but they can give teams a clearer path and maybe nudge them towards smarter, more sustainable growth.

Yango Ads continues to position itself as a platform that caters to both performance and engagement needs, whether a business wants to drive installs, boost ROAS, or simply increase visibility. For companies building in the UAE’s fast‑moving digital economy, options like this could prove genuinely useful—especially when every dirham spent on marketing needs to count.

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!

✉️ Send Us Your Story 👇

https://en.arageek.com/send-us-your-story-or-a-news-tip