Yasmina Raises $2M to Digitise Beauty Services in the Middle East

Malaz Madani

Last updated 14-07-2025

2 min

Yasmina secured $2 million in Seed funding to boost its digital beauty platform.

This funding will help enhance the app, expand the team, and offer new features.

Yasmina digitises beauty services, booking appointments and payments via an easy-to-use app.

Their focus on tech-savvy personal care solutions could transform beauty services across the region.

Looks like the beauty tech wave has just hit a new milestone in the Middle East! The startup Yasmina has clocked up an impressive $2 million in its latest Seed funding round. Not bad going at all for a relatively early player in the digital beautyy scene.

This funding round saw the participation of several angel investors and venture funds with a keen interest in the intersection between luxury beauty services and technology. The injection of fresh capital will aid Yasmina in upgrading their app, expanding their team, and launching exclusive features aimed specifically at women across the region. Now, as far as missions go, that's pretty spot on, I'd say.

For those unfamiliar with the platform, Yasmina basically aims to digitise women's beauty and personal care spaces. Users can discover trusted salons easily, read personal reviews, book appointments, and pay—all seamlessly through the app itself. It essentially takes all the faff out of organising appointments the traditional way by offering a simpler, safer booking experience.

I'm genuinely chuffed to bits seeing initiatives that strive to empower women across the MENA region—something we've passionately highlighted here at Arageek time and again. Yasmina’s co-founder and CEO, Masoud Alhelou, summed up their ambition quite clearly."

I reckon it's high time indeed. There's always been potential in the merging of tech and personal care services, but platforms that seriously listen and cater specifically to regional demands have often been lacking. Yasmina seems keenly aware of this, looking to weave in more personalised recommendations and exclusive offerings tailored specifically for Arab women.

That said, funding alone doesn't build a standout service; continued execution will be just as key in ensuring they hit the right note with users. But judging from their latest move and ambitious targets, Yasmina clearly isn't messing about. Keep your eyes peeled, folks—seems there's a promising new player ready to shake things up in beauty-tech across the Gulf market and Arabic-speaking countries.

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