Yasmina Raises $2M to Transform Insurance in the Middle East

Malaz Madani

Last updated 14-07-2025

2 min

Yasmina secured $2 million in Seed funding to boost its digital beauty platform.

This funding will help enhance the app, expand the team, and offer new features.

Yasmina digitises beauty services, booking appointments and payments via an easy-to-use app.

Their focus on tech-savvy personal care solutions could transform beauty services across the region.

Looks like the InsurTech wave just hit a major milestone in the region. Yasmina, the first embedded insurance platform in Saudi Arabia, has just closed an impressive $2 million Seed funding round—a solid achievement for a startup that's rapidly rethinking how insurance works in the digital age.

The round was led by Scene Holding Co., co-led by Access Bridge Ventures, and included participation from Arzan Venture Capital and early backing from Sanabil Investments, 500 MENA. This injection of capital will help Yasmina grow its team, enhance its embedded insurance APIs, and fuel its regional expansion plans—with the UAE next on the roadmap, followed by Egypt.

For those unfamiliar with Yasmina, this isn’t your typical insurance provider. Instead, the platform offers embedded insurance solutions that allow digital businesses—across HR, travel, real estate, automotive, and more—to integrate insurance offerings into their platforms in less than 24 hours. With ready-to-plug APIs, Yasmina is making it seamless for companies to offer coverage to their users exactly where and when it's needed.

It’s a major move for a space that's long been riddled with paperwork, bureaucracy, and friction. By focusing on infrastructure and enablement, Yasmina is quietly reshaping how insurance is accessed and delivered—moving it from a reactive afterthought to a seamless part of everyday digital experiences.

This isn’t just a win for Yasmina—it’s a signal that the MENA region is ready for more tech-forward, user-centric solutions in traditionally clunky sectors. As startups increasingly tackle legacy industries with smart infrastructure, insurance might just be the next frontier for disruption—and Yasmina is clearly positioning itself at the forefront.

I'm genuinely chuffed to bits seeing initiatives that strive to empower women across the MENA region—something we've passionately highlighted here at Arageek time and again. Yasmina’s co-founder and CEO, Masoud Alhelou, summed up their ambition quite clearly."

Stay tuned, folks. The future of insurance in the Middle East is looking a lot more embedded—and a lot more efficient.

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