Zeekr Celebrates UAE Milestone with Stunning 200% EV Sales Surge

Editorial Team

Last updated 24-03-2025

3 min

Zeekr celebrated its first UAE anniversary with AW Rostamani Group at the Armani Pavilion.

In a year, they've launched showrooms in Dubai and Abu Dhabi, boosting local presence.

Sales soared over 200% in January 2025, aiming for 400% annual growth.

Zeekr, backed by Geely, integrates cutting-edge tech and sustainable architecture across models.

Zeekr's rapid UAE rise reflects a smart blend of style, tech, and sustainability.

In a year that's flown by quicker than freshly baked scones disappear from the plate, premium electric vehicle maker Zeekr has marked its first anniversary in the UAE, in partnership with AW Rostamani Group. Celebrations kicked off in plush style, featuring an exclusive Ramadan collaboration at Armani Pavilion. It’s certainly impressive how this newcomer has swiftly found its wheels, gaining traction not just as another car-maker, but a frontrunner in luxury sustainable motoring.

Within this brief span of 12 months, Zeekr has opened two swish flagship showrooms alongside specialist service centres, one each in Dubai and Abu Dhabi—becoming a familiar sight on the UAE's city streets. AW Rostamani's backing has clearly paid dividends, particularly with the launch of the highly praised Zeekr 001 and Zeekr X models.

Sharply illustrating Zeekr’s rapid rise, Roberto Colucci, Director of Electric Vehicles at AW Rostamani Group, recently shared his pride in what they've achieved, noting that sales soared by over 200% in the month of January 2025 compared to December '24 alone, with a bold target of reaching 400% annual growth. And as Zeekr ramps up for the launch of yet another sleek addition—the anticipated Zeekr 7X—Colucci says they'll continue "shaping the future of sustainable luxury mobility."

Zeekr, listed on the NYSE and owned by Chinese automotive giant Geely, isn't just about classy exteriors; the brand is well-reputed for integrating state-of-the-art tech from batteries and advanced electric motors to full vehicle architectures. Their proprietary Sustainable Experience Architecture (SEA) promises not just performance, but seriously sustainable credentials, too. Since its first rollout in October 2021, over 300,000 Zeekr vehicles have already hit roads around the globe—from Europe and Latin America to other parts of Asia.

Behind Zeekr’s swift success locally is real heavyweight experience. The AW Rostamani Group is no stranger to UAE consumers, boasting a legacy stretching back seven decades, with a solid footprint across everything from automotive, lifestyle and real estate to agritech and sustainable packaging. Frankly, with 3,000 staff managing relationships with tens of thousands of customers, it’s clear they know a thing or two about driving businesses forward.

It's been fascinating watching EVs like Zeekr quickly rise from niche market players to serious contenders here in the UAE—arguably one of the world's toughest automotive playing fields, famed for lavish tastes and performance expectations to boot. But Zeekr seems to have hit that elusive sweet-spot, marrying tech wizardry with appealing aesthetics and an environmental ethos which resonates strongly with younger, sustainability-conscious Arabian drivers.

Arageek readers will know Zeekr isn't alone on this road, but they've certainly shifted up several gears faster than most. It'll be fascinating to see how their ambitious plans unfold in the coming years.

Ultimately, Zeekr’s UAE celebration sums up the brand’s trajectory nicely: swift growth, impressive innovation and big goals still ahead—all hallmarks of a business racing fromthe front.

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