Amazon Payment Services Partners with Tamara to Expand BNPL in Saudi Arabia and UAE

Malaz Madani

Last updated 9-07-2025

3 min

Amazon Payment Services partners with Tamara to enhance BNPL options in Saudi Arabia and the UAE.

The BNPL industry is thriving, offering an easier way to manage finances without traditional credit.

This collaboration boosts sales, reduces cart abandonment, and improves customer satisfaction for merchants.

The partnership builds on Amazon's existing payment solutions, supporting flexible, fee-free instalments.

Businesses gain new revenue channels and streamlined processes with enhanced consumer finance trends.

Amazon Payment Services recently announced a fresh partnership with Tamara, the GCC region's well-known "Buy Now, Pay Later" (BNPL) provider, bringing even more flexible payment options to merchants across Saudi Arabia and the UAE. For those in either market, that's spot on timing—especially given consumers' rising appetite for splitting payments into manageable instalments without the headache of mounting debt or complex financing arrangements.

Today, the BNPL industry is booming across the MENA region, particularly in Saudi Arabia and the UAE, offering customers an attractive way to manage their finances without the faff of traditional credit. Tamara's service is actually pretty straightforward: customers break down their purchases into four easy-to-handle instalments, aligning nicely with Sharia-compliant principles. This means businesses, whether they're selling airline tickets, educational courses, fashion goods or hospital treatments, have another tool to boost sales, reduce cart abandonment and improve customer satisfaction.

I'm not usually a fan of phrases like "win-win," which feel a bit clichéd, but in this case... it seriously fits. Merchants see more sales and better conversion rates, while customers can shop with greater confidence—knowing they're in financial control.

Peter George, Managing Director for Amazon Payment Services MENA, said the addition of Tamara to their payment suite was a natural step forward, particularly because of growing demand for flexible arrangements. He pointed out it's a solid way to help businesses unlock new revenue channels and navigate the complexities of digital payments today.

Sami Louali, Chief Revenue Officer at Tamara, echoed the sentiment, emphasising that collaborating with Amazon Payment Services would empower merchants to deliver hassle-free payments to their customers across the UAE and Saudi Arabia.

And believe it or not, Amazon Payment Services already has a substantial foothold in affordable payment solutions across the Middle East, teaming up with over 25 regional banks to offer payment terms extending up to 36 months. Integrating Tamara builds upon this solid base, allowing debit- as well as credit-card users access to straightforward, fee-free instalments.

At Arageek, we've always been vocal champions for startups and businesses shaking things up across the region. Seeing this sort of collaboration unfold makes us quietly chuffed, frankly speaking—it signals maturity in a region increasingly attuned to consumer finance trends.

All in all, there's little doubt this recent partnership between Tamara and Amazon Payments Services will provide a genuine boost for online merchants in both the UAE and Saudi Arabia. With a single, streamlined integration, businesses gain access to sophisticated reporting dashboards and easier reconciliation processes, saving valuable time for entrepreneurs juggling multiple systems.

There's every chance the BNPL trend will keep gaining momentum. By tapping into customer preferences for transparency, simplicity and affordability, it's likely we'll continue to witness more strategic partnerships just like this one appearing across the fintech landscape in the months ahead.

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