Drahim Targets Corporate Clients with New Business Investment Platform Launch

3 min
Drahim is preparing to launch a business platform at the Money20/20 event.
The new "Drahim for Business" will offer investment options via robo-advisor software.
Businesses can manage multiple investment wallets for easier working capital and growth fund management.
The platform targets both large corporations and smaller firms in the region.
Launching at Money20/20 highlights Drahim's ambitious entry into competitive global markets.
Drahim – that’s the Saudi fintech which many in Arageek’s circle have watched grow over the years – now looks set to make its move into the business-to-business space. The word is out that they’re preparing to unveil a new platform dedicated to corporate clients at the upcoming Money20/20 event. Not long ago, it seemed like only individuals could benefit from Drahim’s user-focused investment app, which has built a loyal following since it first hit the scene four years back. Now, the goal is to shake things up for all sorts of companies, not just the big fish.
From the details floating about, this “Drahim for Business” platform will let companies do more than just park their money. They’ll be able to invest with the help of a robo-advisor — basically, a bit of smart software designed to help choose the best direction for your funds without having to get tangled in a load of paperwork and meetings. Or, if a firm prefers the hands-on approach, there’s still the option to pick and choose funds directly. On the flip side, some might argue there’s always a risk letting software make such calls, but I reckon for busy founders, it’s a godsend.
What caught my eye is the flexibility. Businesses will have the option to deposit or withdraw cash from a bunch of different investment wallets, making it less of a faff when managing working capital or growth funds. And believe it or not, this approach isn’t purely for giant corporations. Smaller outfits, startups, and even family firms in the region could find a lovely home here if the promises match reality.
Naturally, a few well-wishers on social media sound chuffed to bits about the new app. Lots of polite applause and talk of “market research,” “partnership,” and “localisation.” That said, launching in the glare of Money20/20 is hardly flying under the radar – it’s putting a stake in the ground among some serious global competition.
From where I sit – as someone who’s spent plenty of time cheering on MENA startups through Arageek and the wider entrepreneurship ecosystem – it’s spot on to see a homegrown fintech taking this leap. Will it all go smoothly? Well… I mean, nothing ever does, but it’s certainly an intriguing move. Time will tell if Drahim’s new business platform lives up to the hype, but for now, the buzz is definately building.
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