NBF and Finesse Global Team Up to Accelerate UAE’s Digital Transformation

Editorial Team

Last updated 20-10-2025

3 min

The National Bank of Fujairah partners with Finesse Global to advance UAE's digital transformation.

Their MoU aims to facilitate flexible financing for companies upgrading their digital capabilities.

This collaboration merges financial resources with tech expertise, aiding businesses in scaling sustainably.

Finesse supports over 350 enterprises worldwide with AI, automation, and cloud solutions.

The partnership could help firms enhance data use, cybersecurity, and sustainable growth.

The National Bank of Fujairah (NBF) has struck a new partnership with Finesse Global, a well-known player in AI-driven digital transformation, to fast-track the UAE’s shift toward smarter, tech-powered business models. The two sides recently signed a Memorandum of Understanding (MoU) that should make it easier for companies — especially system integrators — to access flexible financing for digital upgrades.

Now, that might sound like just another bank–tech tie-up, but it’s actually a bit more layered. Finesse will be able to extend easier payment terms to its clients, and NBF, in turn, will reach fresh corners of the market — from big corporates to those up-and-coming SMEs finding their feet in digital innovation. I reckon that’s spot on for a country so determined to keep its digital economy running at full throttle.

Sunil Paul, Managing Director and Co-Founder at Finesse Global, put it plainly: this cooperation helps marry financial muscle with tech know-how, opening the door for more businesses to scale sensibly rather than rushing headlong. Meanwhile, Rehan Ali, who heads NBF’s business banking division, said the partnership underlines NBF’s goal of backing local innovators on their digital journeys.

Having spent years chatting with founders across the MENA region for Arageek, I’ve often heard how cashflow becomes a bit of a faff when companies aim to digitise quickly. So, a bank actively easing that burden — while tapping a tech firm’s expertise — feels like good news. On the flip side, execution is what counts; partnerships are only as strong as the follow-through.

Finesse already supports more than 350 enterprises worldwide, working across banking, healthcare, education, energy, and telecoms. With over 400 professionals spread across ten countries, they’ve built a rep for helping companies modernise through AI, automation, and cloud solutions. NBF, for its part, has served the UAE since 1982 and balances a mix of corporate, commercial, and Islamic banking services.

If all goes to plan, this MoU could help regional firms reimagine how they use data, strengthen cybersecurity, and grow without compromising sustainability or financial discipline. And believe it or not, for many business owners here juggling bills and digital dreams, that blend of support could be just what keeps the lights on and the servers humming.

In a nutshell, partnerships like this — mixing strategic finance with applied tech — might just be the glue holding together the UAE’s next phase of intelligent transformation. I’m definately curious to see how far it goes.

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