Nommas.ai Wins Microsoft MIMA 2025, Boosts Saudi Industrial AI Scene

Editorial Team

Last updated 1-12-2025

3 min

Nommas.

ai won the Microsoft MIMA 2025 award at the Industrial Transformation Exhibition in Saudi Arabia.

Founded in 2019, the company uses AI to enhance factory efficiency with real-time data reactions.

Their platform rapidly detects issues, optimises resources, and minimises operational waste in factories.

This recognition might boost their presence in markets seeking industrial AI solutions.

The award highlights increasing acceptance of AI tools in traditional industries.

Nommas.ai has picked up the Microsoft MIMA 2025 award during the Industrial Transformation Exhibition, a moment that caught quite a bit of attention in Saudi tech circles. The company, founded back in 2019 by Abdulaziz Al‑Subaie, has been building tools that help factories run more smoothly by leaning on artificial intelligence and data analytics. It’s the sort of practical innovation that often gets overlooked until someone points out the numbers it can save.

What stood out here is Nommas’ use of what’s known as agentic AI—a system that doesn’t just analyse information but reacts to it in real time. In manufacturing, where a delayed decision can cause a domino effect of downtime, having live data feeding instant recommendations can be spot on. I’ve seen startups across the region try to crack this, and honestly, it’s usually a bit of a faff to get right, especially when you’re dealing with legacy machinery and tight production windows. That said, when it works, it feels almost magical… well, I mean, almost.

From what’s been shared publicly, Nommas’ platform helps factories detect issues faster, optimise resources, and reduce operational waste. And believe it or not, this kind of behind-the-scenes tech can make or break a plant’s efficiency. I reckon the recognition from Microsoft will give the team a solid push, not just locally but across markets eyeing industrial AI solutions.

At Arageek, we often hear founders talk about how hard it is to convince traditional industries to trust AI-driven tools. On the flip side, wins like this show that change is actually happening on the ground. When I visited a small facility in Riyadh last year—nothing fancy, just a mid-sized manufacturer—the manager told me he wished he had “a system that could warn us before things break.” Hearing that now, Nommas’ work feels even more relevant.

For a startup that began less than a decade ago, landing an award tied to one of the world’s biggest tech giants is no small feat. And I’m sure the team is chuffed to bits, even if they’re too polite to say it that way. Let’s see where they go next; the industrial AI space is definately heating up in the region.

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