Rehla Rides Launches Arrw ,top-notch ride-hailing app, Gearing Up Egypt’s Transport Tech Evolution

Malaz Madani

Last updated 18-06-2025

3 min

Rehla Rides has introduced Arrw, a new ride-hailing app in Egypt, backed by prominent investors.

Arrw offers real-time ride requests, easy payments, and aims to boost driver support significantly.

A three-month pilot in Alexandria will assess the app before expanding to other regions.

They'll invest LE 400 million and create 10,000 jobs, aiming for 425,000 users in two years.

Arrw's entry adds competition and choices in Egypt's growing ride-hailing market.

Egypt's smart transport landscape is about to get a bit more interesting, folks. Rehla Rides, an Egyptian startup specialising in transport tech, has been officially awarded a licence from the Land Transport Regulatory Authority (LTRA) to operate its new ride-hailing app, Arrw. At the signing ceremony, Egypt’s Deputy Prime Minister for Industrial Development and Minister of Transport, Kamel El-Wazir, was there in person—a clear indication of the government's strong push towards encouraging public-private collaboration within the nation's transport sector.

Now available for download on both Google Play and Apple's App Store, Arrw promises customers all the expected trimmings of a top-notch ride-hailing app—real-time ride requests, instant route tracking, hassle-free digital payments, the lot. Drivers aren't left out either; they'll have direct operational support, access to user-friendly tools, and continuous performance monitoring through the app.

Initially, Arrw will conduct a three-month pilot programme in Alexandria and Egypt's bustling North Coast region. You can’t help but think they've deliberately chosen the summer hotspot to capture both locals and tourists flocking to the seaside. I reckon that's probably a smart call.

But the ambitions don't stop there—oh no. Over the next year and a half, Arrw will steadily expand its service into Cairo, as well as other major hubs in the Delta, Upper Egypt, and popular tourist destinations. The numbers are pretty impressive too: the startup is aiming to invest around LE 400 million during its first year alone, with plans to attract 425,000 active users and generate over 10,000 driving jobs by year two. Honestly, if everything pans out, that'll be cracking news for employment across Egypt.

Right now, Rehla Rides fields about 600 registered vehicles, but they're hoping to ramp that up dramatically, hitting the 100,000-car mark in three years. Pretty ambitious, but given the growth in ride-sharing services across the Middle East, it’s not beyond the realm of possibility.

Interestingly—a bit of detail I quite appreciate—the company itself is jointly backed by several prominent Egyptian investors: you're looking at the likes of IFFM for Commercial Investment, PIE for Business Consulting, Innovator Group, and the law offices of Professor Dr Mostafa Mahmoud Issa. Clearly, they've assembled a solid bench that could make things a tad smoother as the startup navigates the bumpy road (see what I did there?) of the country's competitive ride-hailing landscape.

That said, Arrw’s entry means tougher competition—but arguably more choice—for users navigating the lively Egyptian roads. As Arageek readers might remember, we always get genuinely chuffed when new players emerge, shaking things up across the MENA startup scene. For consumers in Alexandria and the North Cost, though, the proof will be in how smoothly those first journeys run.

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