Safa Soft Unveils AI-Powered Umrah Booking Platform at Saudi Forum

Mohammed Fathy

Last updated 1-04-2026

3 min

Safa Soft unveiled its AI-powered Umrah platform, YUSUR.

COM, in Madinah.

The site lets pilgrims “search, compare and book” packages transparently.

It tackles agent layers, patchy pricing and limited availability clarity.

YUSUR supports Vision 2030’s goal of 30 million pilgrims annually.

The wider ecosystem digitalises visas, compliance and on-the-ground services.

Safa Soft is stepping into the spotlight in Madinah this week, presenting its AI-powered Umrah booking platform, YUSUR.COM, at the Umrah and Ziyarah Forum 2026. It’s the first time the company has shown the platform directly to Saudi operators and government stakeholders, after introducing it earlier this year on the global stage at ITB Berlin.

At its core, YUSUR.COM is designed to let travellers search, compare and book Umrah packages through one single digital interface. Simple in theory, but in practice it addresses a long-standing issue. Anyone who has been close to the Umrah travel process knows it can be, frankly, a bit of a faff. Bookings often move through layers of agents, with limited clarity on pricing and availability. Transparency has not always been spot on.

This is exactly the gap YUSUR is trying to close. By putting package options, prices and availability into one place, the platform aims to make the experience clearer for pilgrims while also helping operators streamline their sales. And believe it or not, this push for digitisation ties directly into Saudi Arabia’s wider Vision 2030 ambition, which targets 30 million Umrah pilgrims annually by the end of the decade.

Hosam Al-Asali, CEO of Safa Soft, described the launch as a natural next step for the company, saying that YUSUR represents a new phase where the firm combines its infrastructure expertise with a direct digital experience for travellers.

The platform doesn’t exist in isolation. It sits within a broader ecosystem developed by Safa Soft over the years. That includes Safa Visa, a system for managing and submitting visas, and Bravo, a compliance and operations platform linking Saudi Umrah companies with service providers. Together, the suite aims to digitalise the entire journey, from booking and visa processing through to on-the-ground services in the Kingdom.

Safa Soft, founded in 2009, now operates in more than 32 countries. The company says its platforms have supported over 15 million travellers and more than 5,500 companies worldwide. Those are not small numbers, and they signal how religious tourism is quietly becoming a serious tech frontier.

The Umrah and Ziyarah Forum itself, held at the King Salman International Convention Center from 30 March to 1 April, brings together regulators, investors, operators and technology providers. Religious tourism is increasingly central to Saudi Arabia’s post-oil economic strategy, and platforms like YUSUR are part of that shift towards efficiency, scale and digital oversight.

From an entrepreneurial perspective, I’ve always felt that startups working in pilgrimage and religious travel don’t always get the spotlight they deserve. At Arageek, we’ve met founders building in very niche segments, and many of them are chuffed to bits just to get a chance to show their product to the right stakeholder. Showcasing in Madinah, in front of policymakers and operators, is not just symbolic, it’s strategic.

That said, digitising a sector as layered and tradition-bound as Umrah services will not happen overnight. Trust, regulation and coordination all matter. But if even part of this ecosystem works as planned, it could definately make the journey smoother for millions of pilgrims in the years ahead.

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