Juthor Secures $500K to Simplify MENA E-commerce for Retailers

Editorial Team

Last updated 26-01-2026

3 min

Saudi e-commerce startup Juthor raised $500,000 pre-seed from Flat6Labs and angel investors.

Founded in 2025, it aims to simplify selling across “crowded online marketplaces”.

Its cloud platform unifies listings, orders and real-time inventory across regional channels.

An AI-driven layer helps retailers understand customer data and avoid costly overselling.

Founders call the round an “early milestone”, with success hinging on execution not hype.

Saudi-based e-commerce startup Juthor has wrapped up a $500,000 pre-seed funding round, bringing in backing from Flat6Labs alongside a group of angel investors. The raise, which totals SAR 1.875 million, gives the young company a bit of breathing room as it pushes ahead with its ambition to simplify how retailers sell across today’s crowded online marketplace.

Founded in 2025 by Lolwah Binsaedan and Irfan Khan, Juthor is tackling a problem many merchants quietly grumble about. Managing listings, orders and stock across Amazon, Noon, Salla, Zid or even Jahez can be a real headache — a bit of a faff, frankly. The startup’s cloud-based platform aims to pull all of that into one place, allowing retailers to list products, sync inventory in real time and keep an eye on orders without jumping between dashboards. There’s also an AI-driven layer that helps manage customer data, which is spot on for sellers trying to understand what’s actually driving conversions.

I’ve seen similar tools pitched countless times while following the region’s startup scene at Arageek, and I’m not a fan of platforms that promise the moon but deliver clutter. That said, Juthor’s focus on integrations is interesting. Beyond Amazon and Noon, it connects with regional players like Trendyol, Zid and Salla, hinting at a clear understanding of how fragmented MENA’s e-commerce ecosystem really is.

According to the company, the fresh capital will go towards building what it calls “smart infrastructure” for modern merchants, helping them scale efficiently as they juggle multiple digital sales channels. Believe it or not, overselling due to poor stock sync still trips up plenty of established retailers, so tools that prevent that can make a tangible difference to margins. I reckon this practical angle is what appealed to early backers.

The founders described the round as an early milestone rather than a victory lap — and that feels about right. Pre-seed funding is rarely glamorous, but it’s the moment when an idea starts to look less like a slide deck and more like a business. The journey has just begun, as they put it… and whether Juthor can stand out in a crowded market will depend on execution, not hype. Still, for a 2025-born startup, closing this round this early is definately something to build on.

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