Saudi Arabia’s Foz App Raises Over $500K to Transform Digital Coupons Market

In an exciting stride for Saudi Arabia's burgeoning tech industry, Foz App—a dynamic digital marketing platform renowned for its inventive coupon-based solutions—has triumphantly closed a pre-seed investment round, securing SAR 2 million (approximately $533,000). Finalized in late 2024, this infusion of capital marks a pivotal moment in Foz's journey to revolutionize digital marketing across the region.

Abdullah Al-Shalahi, the passionate founder and CEO of Foz, expressed his enthusiasm about the milestone. "We're absolutely thrilled about this investment," he shared. "It not only validates our vision but also propels us forward in enhancing our technology and refining the user experience. Our aim is to deliver top-notch solutions that genuinely benefit the diverse businesses and institutions we serve."

A portion of the investment is earmarked for expanding Foz's innovative offerings and forging stronger partnerships with both local and international organizations. Al-Shalahi emphasized, "Collaboration is key—we're looking to align with partners who share our goals of rapid growth and increased sales for businesses leveraging our platform."

What sets Foz App apart is its unique approach to digital marketing through coupons that offer substantial discounts—often exceeding 50%—on a wide range of products and services. This strategy not only attracts new customers for businesses but also significantly boosts their sales. Moreover, the app's daily auction system adds a layer of excitement, allowing businesses to sell their offerings at prices lower than the market rate. This feature enhances brand visibility and drives up daily sales in an engaging way.

The timing of this investment couldn't be better. Saudi Arabia's e-commerce sector is experiencing explosive growth. According to a report by Mordor Intelligence, the market is expected to reach USD 27.96 billion by 2025 and is projected to grow at a compound annual growth rate (CAGR) of 12.10%, hitting USD 49.49 billion by 2030. This surge is fueled by high internet penetration, widespread smartphone adoption, and a young, tech-savvy population eager for innovative solutions. Government initiatives under the Vision 2030 plan are further accelerating this expansion by championing digital transformation and economic diversification.

With this fresh capital, Foz App is poised to make a significant impact on the digital landscape of Saudi Arabia and the Middle East. The company's commitment to providing cost-effective and creative marketing solutions offers businesses a strategic advantage in reaching their target audiences without incurring hefty marketing expenses. "We understand the challenges businesses face," Al-Shalahi noted. "Our goal is to be a trusted partner that helps them not just meet but exceed their sales objectives."

As Foz App continues to grow and evolve, it remains focused on fostering strong relationships with businesses across various sectors. By delivering innovative solutions that drive success and promote growth, Foz is set to play a transformative role in the digital marketing arena of the region. The journey ahead looks promising, and the team at Foz is eager to embrace the opportunities that lie on the horizon.