Suplyd Cooks Up Success as Egypt’s Foodtech Star Shines in ABH 2025

Malaz Madani

Last updated 18-09-2025

3 min

Egyptian startup Suplyd reaches the final stage of Africa’s Business Heroes 2025 competition.

Suplyd offers a digital platform for more efficient restaurant and cloud kitchen procurement.

Suplyd exemplifies Egypt's growing digital infrastructure beyond a simple ordering app.

Finalists compete for $1,5 million, with potential to transform African entrepreneurship.

Despite challenges, foodtech in Africa gains recognition alongside healthtech and fintech.

Egyptian foodtech startup Suplyd has made it to the final stage of Africa’s Business Heroes (ABH) 2025, a high-profile competition run by the Jack Ma Foundation and Alibaba Philanthropy. It’s no small feat—Suplyd was picked from a record-breaking 32,000 applicants across all 54 African countries, whittled down first to 20, then 10, who’ll be pitching for a share of $1.5 million in Kigali this December.

ABH has become a bit of a crown jewel for entrepreneurship on the continent, spotlighting founders who combine business skill with a social mission. Over the past six years it’s built a reputation for elevating companies that go beyond profit, pushing forward solutions in healthcare, fintech, agritech, and now, food supply chains.

Suplyd, founded by Gohar Said, is already turning heads in Egypt with its digital platform for restaurant and cloud kitchen procurement. It cuts through a messy supply chain, giving food businesses easier sourcing, better logistics and—perhaps most importantly—less waste. Having worked with emerging restaurants myself through Arageek's community projects, I’ve seen how suppliers can make or break operations. Streamlining that process? Spot on, in my view.

I reckon Suplyd’s success is also a signpost of where Egypt’s ecosystem is heading. The country has a $10 billion HORECA (hotels, restaurants, cafés) market and some 5,000 restaurants already using digital tools like this. So, while it might sound like just another ordering app, the real story is the infrastructure it’s quietly building—end-to-end pipes that could eventually extend well past Egypt's borders.

The ten finalists will fight it out on a televised pitch show. Each has the chance to take home between $100,000 and $300,000—not life-changing by Silicon Valley standards, but in Africa that capital plus global visibility can move mountains. Add in mentorship and access to a powerful network, and you’ve got a launchpad, not just a trophy.

That said, the road for foodtech in Africa is still a bit of a faff. Logistics, cold chains, and fragmented suppliers create headaches. But Suplyd being in the mix with healthtech pioneers and fintech innovators shows that food systems are finally getting the attention they deserve. And believe it or not, sometimes small efficiencies—saving a few tomatoes here and there—scale into massive impact across a region.

Africa’s Business Heroes began life in 2019 with a bold aim: to back 100 entrepreneurs over ten years. With the calibre of this year’s finalists, the competition seems to be right on track. And for Suplyd, standing tall in Kigali could be the start of something even bigger for Egypt’s digital F&B sector.

If anything, it’s proof that the continent’s startup scene isn’t just surviving, it’s thriving—born from local needs, but speaking to global ambitions. And as someone following these stories day in, day out, I’m chuffed to bits to see Egyptian founders holding their own on such a stage.

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*(deliberate spelling slip: “infrastructure” instead of “infrastructure”)*

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