Saudi E-commerce Soars: Mada Card Transactions Hit Record SR30.7B in October

Editorial Team

Last updated 25-12-2025

2 min

E-commerce in Saudi Arabia is rapidly expanding, with a record SR30.

7 billion spent online in October 2025.

The third quarter saw transactions reaching SR88.

3 billion, a 15.

2% rise from the previous quarter.

From January to October, Mada card online spending increased by 47.

3%, reflecting changing consumer habits.

While covering Mada cards, not credit cards, this signals an even larger total market potential.

Questions on sustainability and competition arise, yet the digital shift seems firmly rooted among Saudi consumers.

E‑commerce has been quietly rewriting the rules in Saudi Arabia for a while now, but the latest figures from the Saudi Central Bank really show how fast things are shifting. October 2025 turned out to be a record-breaker, with online purchases made through Mada cards hitting more than SR30.7 billion. That’s a hefty 68% jump compared with the same month last year — the sort of leap that makes you stop for a moment and think, well… I mean, this market isn’t just growing; it’s racing ahead.

What caught my eye, though, was how this momentum isn’t limited to a single month. During the third quarter alone, e‑commerce transactions reached around SR88.3 billion, climbing 15.2% from the previous quarter. And believe it or not, even the month‑to‑month shift is impressive: October outpaced September by about SR1.6 billion. Spot on evidence that consumer habits are settling firmly into digital terrain.

Looking at the longer stretch from January to October, Mada’s data points to a 47.3% increase in online spending. That’s an extra SR9.9 billion compared to January’s SR20.9 billion. I reckon that sort of consistency says more about Saudi shoppers — and the startups building around them — than any glossy report could. Back when I was helping young founders through Arageek events, many would stress how payments were a bit of a faff. Now the infrastructure seems to be catching up with the ambition.

It’s worth noting that these numbers cover Mada card transactions on websites, apps and digital wallets — but not credit cards. A small detail, yet it hints at an even bigger total market lurking beyond the headline.

On the flip side, such rapid growth always brings questions about sustainability, competition and whether smaller players can keep up. Still, if you’re building anything in the region’s digital economy, you’re probably chuffed to bits watching this curve go almost straight upwards. Or at least you should be, unless I’ve thorougly misread the room.

Either way, the direction is clear: Saudi consumers have moved online, and they aren’t turning back anytime soon.

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