Saudia and almatar Forge Alliance to Revolutionise Business Travel in Saudi Arabia

Malaz Madani

Last updated 14-07-2025

3 min

Saudia and almatar have teamed up to simplify business travel in Saudi Arabia.

The partnership offers tailored services through ZenHR and Kayan HR systems, integrating travel policies.

“Tech-driven” solutions aim to meet “business travellers'” needs efficiently, said Saudia's CCO.

This aligns with Saudi Arabia’s Vision 2030, enhancing travel and technology infrastructure.

Saudia and almatar are leveraging their strengths to improve business travel experiences significantly.

Business travel can often be a bit of a faff. Flights, hotels, transport… let’s face it, juggling it all is not exactly a smooth ride—especially once you've touched down and exhaustion kicks in. Saudia and almatar seem to realise this, launching a fresh partnership aimed squarely at simplifying corporate travel in Saudi Arabia.

Just recently, Arved von zur Muehlen, Chief Commercial Officer at Saudia, and Abdulelah AlMehdar, almatar's Managing Director of Aamal & Flights, put pen to paper on a deal charged with making post-arrival experiences smarter for business travellers. The premise is simple yet quite clever. Travellers will access tailored services directly through their existing HR systems—namely ZenHR and Kayan HR—offering personalised hospitality options, extended hotel stays and reliable ground transport. It's all integrated tidily within company travel policies and employee profiles.

“Our collaboration with almatar reflects our ongoing commitment to redefining the travel experience for our guests,” explained von zur Muehlen. “We're integrating tech-driven post-arrival services specially tailored to what business travellers truly need, ensuring everything stays covenient, efficient and valuable.”

Faisal Alrajhi, CEO of almatar, echoed similar sentiments, remarking that this partnership isn’t just about selling tickets but “building a smarter ecosystem that enhances the traveller’s experience long after arrival.” Spot on, I reckon—business travel badly needs this kind of practicality.

On a broader scale, the move slots neatly into Saudi Arabia’s Vision 2030 and the Saudi Aviation Strategy, both initiatives aiming to position the Kingdom as a global hub for travel, technology and enterprise. I've seen enough startups benefit from similar digital integrations here at Arageek to feel cautiously optimistic about how successfully these two players can boost traveller experience.

Saudia itself comes with quite a respectable roster—you know? Established way back in 1945, the airline now operates one of the youngest fleets around, with 148 aircraft serving 100 destinations spanning four continents. Recently named the World's Most Improved Airline 2024 by Skytrax (plus 14 other accolades thrown in), it's been playing hardball in the fiercely competitive airline space.

As for almatar, it has established itself as one of the Middle East's most forward-thinking travel-tech platforms, actively shaping tomorrow’s travel experiences. Rather than merely clinging onto ticket sales, almatar invests heavily in digitisation and customer-centric solutions that resonate with both individual travellers and corporations across the region.

So there we have it—a tie up that does its best to ease the strain corporate travel normally imposes. And believe it or not, this might just provide the edge Saudia and almatar are after in a notoriously cut-throat sector. If you've battled through airport queues, confusing logistics and bleary-eyed arrivals, services like these might makes business travel just a tad less exhausting.

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