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Snitch Snags $40M Series B to Fuel Expansion Across Middle East and South Asia

Editorial Team
Editorial Team

2 min

Indian menswear brand Snitch raised $40 million in a Series B funding round.

360 ONE Asset led the funding, attracting new investors alongside existing ones.

The brand plans to expand retail stores from 55 to over 100 by 2025.

Snitch aims for growth in India's major cities and the wider Middle East.

The company is diversifying product lines and exploring Quick Commerce for fast deliveries.

Indian menswear brand Snitch has secured $40 million in a bustling Series B funding round, aiming to ramp up its presence across the Middle East and South Asia, as well as expanding domestically in India. Not too shabby for a brand that started out only five years ago!

Investment firm 360 ONE Asset led this latest financing round, joined by existing backers IvyCap Ventures and SWC Global. The round also brought on board some fresh faces, including Ravi Modi's family office and several angel investors. Out of the total raised, approximately $32.75 million was direct funding, while a tidy sum of $7.2 million paved the way for earlier investors to partially exit.

Snitch, founded by Siddharth Dungarwal back in 2020, initially opened as a typical bricks-and-mortar menswear business. However, like many others navigating through the pandemic’s brutal economic climate, the firm swiftly adjusted its sails, shifting towards a direct-to-consumer, largely online model. I'd bet a fiver that turned out to be a wise move, given where things stand today.

This new injection of capital will support an ambitious growth strategy focused on doubling their chain of retail shops from 55 to over 100 by the end of 2025. They've particularly set their sights on India's twenty largest cities, alongside tapping into promising new territory throughout South Asia, the Middle East and North Africa. Snitch is also broadening its product line-up to include oversized menswear, eyewear, accessories, bags and shoes. Additionally, the company plans to venture into Quick Commerce—those ultra-fast online deliveries—to keep up with growing demand among its clientele.

Considering how competitive the region's fashion industry has become, Snitch definitely isn't simply relying on good fortune. The firm's carefully crafted strategy should position them as a significant player in the coming years. It's precisely the sort of boldness and nimbleness we've talked about before on Arageek—brands that can adapt quickly tend to capture people's imagination (and wallets).

Still, time will tell if Snitch can genuinely make its ambitions a reality. One thing's for certain though; mens fashon enthusiasts in the Middle East and South Asia might soon find themselves spoiled for choice.

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