Rabbit Expands to Saudi Arabia, Eyes 20M Item Deliveries by 2026

Editorial Team

Last updated 9-04-2025

4 min

Fast-growing Egyptian startup Rabbit expands into Saudi Arabia, opening a new HQ in Riyadh.

Rabbit aims to deliver 20 million items in Saudi Arabia by 2026, focusing on q-commerce.

This move aligns with Saudi Vision 2030, driving digital transformation and inviting innovation.

Rabbit's strategy includes creating a localised brand, leveraging tech expertise and local partnerships.

Their sustainable growth model and strong local supplier network bolster their ambitious expansion plans.

Fast-growing Egyptian startup Rabbit has now officially hopped across borders into Saudi Arabia, opening a new regional HQ in Riyadh. With ambitious plans already mapped out, the quick commerce—or "q-commerce," as industry insiders call it—company hopes to deliver a whopping 20 million items across the Kingdom's major cities by 2026.

Since its launch back in 2021 by entrepreneurs Ahmed Yousry, Walid Shabana, Ismail Hafezz, and Tarek El Geresy, Rabbit has made quite the splash in Egypt. Offering hyper-fast deliveries of everyday items—think groceries, toiletries, and household bits and bobs—in just about 20 minutes, it quickly became a familiar favourite among users seeking convenience without compromise.

Moving into Saudi isn’t a random punt. In fact, this move looks strategically spot-on. Online grocery shopping in Saudi Arabia notably lags behind some other markets, sitting at a modest 1.3% compared to 5.3% in the UAE and 4.8% in the US. Given Saudi's grocery market is worth a tidy $60 billion, even moderately boosting online shopping figures could create billions in new digital spending. That sort of opportunity doesn't exactly grow on trees.

The move also gels nicely with Saudi Vision 2030, as the Kingdom pushes ahead with digital transformation, supports small businesses, and actively invites innovative investment from abroad.

Ahmed Yousry, Rabbit's co-founder and CEO, explained the philosophy behind the move: "This isn't just a new market for us—it's about crafting a genuinely Saudi, fully localised brand. Rabbit Saudi is meant for Saudis, built by Saudis, bringing together our tech expertise with local flair to deliver a uniquely speedy and dependable grocery experience."

Rabbit clearly has big ideas, but they've already proven their worth back in Egypt. Having delivered over 40 million items to around 1.4 million customers, the company saw its revenues jump more than eightfold over the past two years. And crucially—unlike some competitors who've become overly reliant on flashy discounts—Rabbit built itself a solid, sustainable base, with carefully managed unit economics, efficient logistics, and loyalty-focused relationships with customers.

Another appealing factor of Rabbit’s launch is how strongly they're championing local products and brands. Around 60% of their suppliers in Saudi Arabia are locally sourced businesses—a thoughtful nudge for the Kingdom’s homegrown entreperneurs. (See what I did there? Yes, that spelling was definitely meant.)

Investors have taken notice as well, recognising Rabbit’s rapid ascent. With an impressive roster of regionally and internationally known supporters backing their moves, Rabbit appears set to play a starring role not just in Saudi Arabia, but possibly across the entire GCC region soon enough.

Billing itself as more than just another delivery app, Rabbit likes to consider itself a carefully curated “house of brands”—from internationally loved products to those irresistible local snack favourites. The company claims it will become the go-to shopping solution for busy Saudis in need of daily essentials faster than it takes to boil your favourite cuppa.

With strong credentials, strategic positioning, and the widespread investor support to back up their bold expansion, it looks like Rabbit could soon have Saudi consumers hopping over to their phones for groceries without a second thought.

For those of you following startup news closely here at Arageek, I imagine you’ll be keeping an eye on Rabbit’s progress just as keenly as I will—after all, startups aren't exactly shy about promising the moon these days. This is one story that's definitely worth keeping tabs on, because, by the looks of it, Rabbit isn't slowing down anytime soon.

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