Talabat and AAW Bring Intersport to Kuwait with Lightning-Fast Delivery

Malaz Madani

Last updated 30-09-2025

3 min

Talabat partners with AAW to bring Intersport products to its platform, enhancing delivery speed.

From over 1,000 items, customers can receive sports gear in just 30 minutes.

The collaboration supports Kuwait’s digitisation goals under the New Kuwait Vision 2035 agenda.

Future plans include expanding into health initiatives and lifestyle offerings, beyond just apparel.

The partnership highlights how retail platforms can evolve beyond traditional delivery services.

Talabat has joined forces with Kuwait’s Ali Abdulwahab Al Mutawa Commercial Co. (AAW) to bring Intersport products onto its platform, promising speedy delivery and a much wider variety of sports gear at customers’ fingertips. The deal was signed earlier this month at the Grand Hyatt in Kuwait City, with executives from both sides underscoring how this move fits neatly with the country’s push toward a more digitised retail ecosystem under the New Kuwait Vision 2035 agenda.

The idea is simple but spot on: users can now order more than 1,000 items from Intersport’s shelves and have them in hand in as little as 30 minutes. For anyone who’s rushed to find the right kit before a late-night five-a-side match, that’s a bit of a life-saver. Bader Al-Ghanim, Vice President and Managing Director of Talabat Kuwait, pointed out that modern life in the country is fast-paced and varied, and that the partnership aims to make healthy choices easier by offering quick and reliable access to fitness essentials.

On the flip side, AAW’s Deputy CEO, Khalid Faisal Al Mutawa, emphasised that getting sportswear to customers faster than ever before is a big step for them — and one they’re clearly chuffed to bits about. For Intersport, which already operates over 5,500 stores around the world, the deal demonstrates confidence in Talabat’s platform as a gateway to wider growth in the Kuwaiti market.

What caught my eye, though, is that the agreement isn’t just about shifting products. Both companies hinted at future collaborations beyond apparel — think health initiatives, fitness engagement, and lifestyle offerings. Having seen countless startups across the MENA chase scale too quickly without layering in that kind of depth, I reckon it’s refreshing to see a major player in delivery leaning into partnerships that could actually shape healthier consumer trends.

From an Arageek perspective, this aligns with what we often hear in the region: getting products to people is one thing, but building ecosystems around wellbeing and lifestyle is where the real impact lies. And believe it or not, the promise of a 30-minute drop for premium trainers or accessories might sound trivial, but for busy professionals who squeeze workouts into packed schedules, it can make all the difference.

Of course, rolling out over 1,000 options right away is ambitious, and expanding further may be a bit of a faff logistically. But if this partnership manages to keep pace with consumer demand without compromising service, it could become a strong example of how retail and delivery platforms in the Gulf can evolve well beyond takeaway meals.

In the meantime, customers in Kuwait can open the Talabat app and tap into one of the world’s biggest sports brands without leaving the sofa. That’s convenience many of us have come to expect, but in this case, it’s also a glimpse of how digital commerce and lifestyle trends are starting to move hand in hand across the region — and that, frankly, feels like a win-win.

*(And yes, before anyone points it out, I did definately notice the small spelling slip there…)*

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