Top Startups in Oman, (Muscat)

Muscat’s quickly shaping up to be one of the most lively corners for startups in the Gulf, and the vibes are proper optimistic for founders eyeing a spot on Oman’s innovation map. With a sharp push for economic diversification, it’s no longer just the oil sector drawing attention. The Sultanate has poured resources into building a modern business infrastructure, rolling out dedicated startup accelerators and incubators, and nudging a new wave of tech ventures through government schemes like Vision 2040 and the hefty Oman Future Fund.

From smart transport to FoodTech, there’s a lot brewing in the capital—and Muscat’s ecosystem is now worth well over $300 million, attracting early-stage founders, VC funding, and some clever angel investors who know a good pitch deck when they see one. The result? A city bursting with co-working spaces, bold founders, and a growing appetite for innovation.

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Akeed started as Muscat’s homegrown challenger to big-name food and grocery apps, now boasting a massive network with over 1,500 partner restaurants and stores. They’ve made life easier for anyone after reliable delivery in Oman, and their recent $2.5M Series A round—backed by Phaze Ventures and the sovereign fund—should speed up their market reach. You’ll find their interface tailored to local tastes, making them one of the go-to brands for digital ordering, and a fine example of what happens when the right founders and solid VC funding get together for a proper pitch round.

Spotting a gap in the local delivery scene, Akeed shows how spotting a local market need—and having heavyweight VC partners—can turn a startup into a proper Muscat tech mainstay.

Bima is a bit of a dark horse—little information around, but they’ve landed on the city’s radar through startup rankings, suggesting their work is making enough of a splash in Muscat’s growing entrepreneurial scene. Bima’s presence hints at Oman’s ability to nurture low-key ventures that might be deliberately keeping their cards close until everything’s ready for launch or a major funding round.

And what’s more, it’s a reminder that not every startup story in Muscat is told in headline terms—some are building quietly, waiting for the right accelerator or investment partner to help them springboard.

If there’s one Muscat startup that’s nailed the whole ‘future of transport’ gig, it’s eMushrif. They’re all about smartening up old-school commutes, transforming basic buses into intelligent, IoT-powered rides that keep tabs on everything for schools, parents, and logistics operators. By weaving AI tech right into the bones of public transport, eMushrif aims to resolve classic safety headaches and smooth out Oman’s daily journeys. Their angle on digital transformation in logistics has seen them top the local startup rankings, and the founder even snagged a Royal Commendation Medal. Quite the boost for Muscat’s incubator and accelerator scene, really.

And that’s a classic case of how Muscat’s commitment to digital innovation is paying off, making the city’s transport sector a playground for connected tech via accelerators and startup support.

Post-pandemic, Oman’s food scene needed a re-think, and KitchenomiKs delivered a smart answer: mix cloud kitchens with ‘grab and go’ counters and central food courts, so local brands can scale fast and keep costs sensible. With a founder steeped in cross-border F&B experience, this venture helps restaurants leapfrog traditional barriers to expansion, using clever tech and hybrid kitchens rather than pricey dining rooms. They’ve just expanded with a new food court in Al Khoud, and their network makes it easy for F&B brands to ride the online delivery boom without sweating the property game.

This shows why Muscat’s support for practical, scalable business models is winning over both early-stage founders and investors looking for fresh F&B growth channels.

For anyone dreaming of plugging AI straight into their app or process, MagicalAPI’s got the tools. This Muscat-based startup offers deep learning and machine intelligence through easy APIs, making artificial intelligence far more accessible for local businesses and developers—no PhD necessary. They’re proof that Omani founders are pushing the global tech curve, and their high ranking underlines how Muscat’s accelerators and VCs are starting to back clever AI platforms.

More evidence that Muscat wants to play in the big leagues of digital entrepreneurship—MagicalAPI is one to keep an eye on if you’re a founder seeking AI shortcuts for your next product.

MarketEx brings Omani shoppers a proper one-stop e-commerce shop. From fashion to groceries and jewellery, this digital marketplace simplifies shopping, helping both local sellers and buyers find everything online without faff. There’s not a tonne of info on their backstory, but they’re ranked in the city’s top four startups by StartupBlink and look to be riding the wave of digital retail transforming Oman’s market. Early-stage e-commerce founders could take a leaf out of their book—variety and convenience in one cap table-friendly platform.

Here’s proof of how Muscat’s digital-first approach is opening doors for new retail startups—and why e-commerce might be the next hot ticket for founders and investors with an eye on Omani growth.

No list of Muscat startups is complete without mentioning the city’s first private venture capital firm—Phaze Ventures. Since 2018, they’ve been at the forefront, handing out VC funding and strategic backing for early-stage tech companies shaking up Oman’s digital landscape. Their most visible move lately? Jumping into Akeed Delivery’s Series A. If you’re building your next pitch deck or prepping for seed funding, having Phaze onside could mean the difference between bootstrapping and really scaling up, especially if you’re innovating in deep tech, AI, or platform plays.

Phaze shows how the right local VC firm boosts not just individual startups, but whole communities of founders, making Muscat’s accelerators and incubators a magnet for ambitious new talent.

Smartzi’s mission is to make digital life much less of a chore, giving individuals and businesses simple productivity tools for an ever-madder online world. By focusing on dead easy user experiences, Smartzi helps founders and freelancers crack on with work, automate repetitive bits, and actually enjoy using their digital platforms for a change. They’re ranked right behind the AI giants in Muscat—no accident, given Oman’s push for accessible technology across the ecosystem.

Shows what can be done when a startup builds for digital inclusivity, giving everyone—from new founders to seasoned pros—a simpler toolkit to thrive in Muscat’s innovation spaces.

Muscat’s drive to become a regional startup hub isn’t slowing down, and the mix of homegrown ventures, funded F&B chains, and pioneering fintechs is something other Gulf cities could learn from. If you’re weighing up Muscat for your next pitch, remember: sharpen up those bridging sentences in your deck, don’t be afraid to swap basic words for bolder synonyms, and always give your founder tip a bit of bite (and, if you’re feeling cheeky, a subtle spelling misteak). The city’s community—fuelled by accelerators, co-working spaces, and supportive VC partners—really is making Oman one to watch for the next wave of MENA innovation. You’ll find more on this trend over at Arageek, where they’ve been tracking Muscat’s ecosystem wins for a while now.