Visa Partners with SupperClub to Launch Ultra-Exclusive Card in the Gulf

Malaz Madani

Last updated 2-10-2025

3 min

SupperClub Middle East and Visa have launched Visa Private, targeting the high-end lifestyle market.

The card offers significant savings on dining, resorts, beach clubs, and spas across the GCC.

It combines luxury with trust, focusing on security and smooth payments, according to Visa's Topunov.

Strategically aligned with the UAE's luxury focus, SupperClub taps into regional tastes effectively.

The partnership underlines how lifestyle platforms can swiftly adapt to and expand across regions.

When the team at SupperClub Middle East shook hands with Visa to back the launch of Visa Private, it felt like more than just another corporate deal. It’s positioning the Gulf as the stage for a global debut — a card aimed squarely at the top end of the lifestyle market, and a membership platform that’s been quietly gathering steam since 2020. I reckon this pairing could end up being a proper game‑changer.

Visa Private cardholders will now receive complimentary access to SupperClub’s most exclusive tiers: the Signature Dining package and the Bliss collection. On paper that translates into hefty savings — up to 60% on fine dining and buy‑one‑get‑one offers, plus up to 50% at resorts, beach clubs, pools and spa escapes across the GCC. That’s not small change; for high‑net‑worth individuals constantly on the move, it removes a bit of a faff when it comes to planning evenings out or weekends away.

Mehreen Omar, SupperClub’s co‑founder, called the collaboration “a perfect alignment of values,” stressing that luxury should mean more than shiny access cards; it should be about careful curation and discretion. On the flip side, Visa’s Yuri Topunov pointed out that the card isn’t just about perks – the brand is still anchoring its pitch on security and smooth payments. And that’s spot on, since trust is often half the battle with ultra‑premium customers.

What struck me, having watched startups around the MENA scene on Arageek, is how clever the timing feels. The UAE has been leaning hard into positioning itself as a global luxury hub, from Michelin stars in Dubai to major resort openings along the coastline. SupperClub, which began life as an Emirati startup, plugged itself right into those currents and is now stretching region‑wide. Seeing Visa use the Gulf as a launchpad is, honestly, no surprise.

Of course, partnerships like this do invite a question: does “free” membership dull the exclusivity for existing paying clients? Maybe, though the value for Visa lies in volume and brand burnish rather than scarcity. Personally, I’m not a fan of perks that lose their shine with overuse, but the seamless booking platform and built‑in discounts here might keep the polish intact.

SupperClub has memberships — Gold, Diamond, Platinum — across hundreds of venues already, covering countries from Nigeria to Pakistan. Rolling it into Visa Private’s suite of incentives shows how quickly lifestyle platforms can move when they’re dialed into regional tastes. For a startup that pitched itself as “architects of exceptional experiences,” that feels, well… pretty spot on.

And believe it or not, sometimes the little details are what make such concepts fly: automatic discount applications, no-fuss guest privileges, and that sense of not needing to pull out endless vouchers. In the end, the GCC audience knows the difference between marketing fluff and genuine value. This deal, though, might just be the rare one that delivers more than it promises — even if it’s still early days to call it a slam dunk. Either way, I’m chuffed to bits to see another MENA-born concept finding its stride on the global stage, missteps and all.

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