VUZ Secures $12M to Revolutionise Immersive Content Across New Markets

Editorial Team

Last updated 20-05-2025

3 min

VUZ has secured $12 million in a Pre-Series C funding round led by the IFC.

Investors include AlJazira Capital and CrossWork VC, among notable Saudi family offices.

The company offers immersive content, competing with YouTube, TikTok, and Instagram.

VUZ plans global expansion, with targets of 5 billion views by 2026.

Khaled Zaatarah sees massive growth potential, especially in emerging markets.

VUZ, a company known for its immersive 360-degree video experiences, has just bagged an impressive $12 million in its latest Pre-Series C funding round. The funding drive was headed by the International Finance Corporation (IFC), paving the way for the firm to grow its footprint in Saudi Arabia and the UAE, while significantly broadening its horizons into Africa, Asia, and the United States.

A handful of influential investors jumped on board for this round, including AlJazira Capital and CrossWork VC through Success Fund, alongside some existing backers and notable Saudi family offices.

Going head-to-head with global giants like YouTube, TikTok, Twitch, and Instagram, VUZ offers a unique selling point—truly interactive, immersive content that virtually places users smack bang in the middle of the action, be it the glamour of a Grammy Awards ceremony, an adrenaline-filled Spanish La Liga match, or a high-end fashion runway event in Dubai. Users can dive into these immersive experiences via mobile apps, the web, VR headsets like Apple Vision Pro and Oculus, and even smart TVs.

Having previously scooped up $20 million during its Series B round back in 2022, VUZ has since secured exclusive immersive streaming contracts with big names including Spain's La Liga and the Professional Fighters League. Moreover, the startup now collaborates with over 100 creators—leveraging an audience that collectively exceeds an astonishing 100 million followers.

One innovative approach from VUZ is the in-house "VUZ Studio," helping creators quickly smash out professional-looking immersive content. They've also smartly introduced a live commerce feature, allowing influencers to flog products directly during their immersive broadcasts—a nifty little earner giving a fresh spin to influencer marketing.

Currently running offices across Saudi Arabia, the UAE, Egypt, Jordan, and the US, the company has some ambitious targets. They're aiming to clock up a whopping 5 billion total views by 2026. To keep pace, they're busy building dedicated teams in India and Indonesia, have already rolled out services in Egypt, Kenya, and Nigeria, and they're eyeing up a launch in South Africa later this year.

Speaking about this latest milestone, Khaled Zaatarah, founder and CEO of VUZ, pointed out that the IFC had recognised the company's enormous potential for global expansion, particularly within emerging markets. “Our work with creators and immersive content really got them excited,” he explained. “Looking at our current momentum, there’s massive potential to keep building on our succes.”

I reckon Arageek readers would agree there’s something intriguing about stepping right into the thick of it, especially if it means virtually standing pitch-side for a thrilling football showdown or strolling digitally down the catwalk in Dubai. VUZ certainly seems ready for the big leagues.

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