Bluworks Raises $1M to Revolutionise Blue-Collar HR Tech in MENA

bluworks, the Cairo-based HR tech startup, has grabbed a fresh USD 1 million in seed funding, giving the team a solid push as they look to scale across Egypt and into wider MENA markets. The round brought together A15, Enza Capital, Beltone Venture Capital, Acasia Ventures, plus a handful of strategic angels who clearly see room for disruption in how frontline workers are managed.

The company, founded in 2022 by Hussein Wahdan and Farah Osman, built its platform around a pretty common pain point in this region: managing large blue‑collar teams with tools that are, frankly, a bit of a faff. Many businesses still rely on paper schedules, fragmented spreadsheets, or outdated legacy systems. bluworks’ solution pulls everything into one place—shift planning, attendance, payroll, even real‑time salary disbursement—all tailored to Egypt’s regulatory quirks.

I remember chatting with a small café owner in Cairo last year who told me how juggling shifts and payments for a rotating staff of 14 people used to feel like trying to herd cats. That kind of daily chaos is exactly the gap bluworks is trying to close, and I reckon that’s why the product has caught attention so quickly.

Backers seem convinced too. A15’s Principal, Bassem Raafat, said the blue‑collar segment remains “massive yet overlooked,” noting that bluworks is stepping in with a platform that improves transparency and engagement in a part of the labour market that’s usually hard to reach. On the flip side, Enza Capital’s Abdelrahman Hassan framed it from a macro perspective, arguing that better tools for frontline workers can boost economic productivity and drive financial inclusion—spot on, if you ask me.

The company plans to use the new capital for three main pushes: strengthening its foothold in Egypt by adding more SMEs and new features, striking partnerships to widen its service offering, and expanding to new MENA geographies. It’s a familiar roadmap for early‑stage startups around here, but bluworks seems to be moving with purpose.

CEO Hussein Wahdan said the team has already “proven the strength of the model in Egypt” and is now gearing up to scale further while sticking to its mission of helping companies manage staff more effectively and improving outcomes for workers themselves. And believe it or not, in a region where frontline labour makes up the majority of the workforce, a platform like this can make a real dent.

At Arageek, we often bump into founders trying to solve these gritty, everyday operational problems, and they’re usually the ones who end up chuffed to bits when things finally click. bluworks might be heading that way—although, well… I mean, scaling beyond Egypt is never as smooth as it sounds, so we’ll see how they navigate the next chapter. Still, the momentum is definately there.

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