Bosta Unveils Middle East’s Largest Automated Sorting Machine to Transform Logistics

Mohammed Fathy

Last updated 29-01-2026

3 min

Bosta unveiled the Middle East’s “largest automated sorting machine” at a ceremony in Cairo.

The system aims to “speed up parcel handling” and cut costly manual delivery errors.

It can process 11,000 parcels an hour across more than 50 hubs nationwide.

Bosta invested over $5m, reinforcing technology as core to Egypt’s e-commerce growth.

Executives say automation will help merchants scale without operations “falling apart”.

Bosta has marked a proper milestone in Egypt’s logistics scene with the launch of what it says is the largest automated sorting machine in the Middle East, unveiled at an official ceremony in Cairo this week. The event drew a mixed crowd of policymakers, business leaders and founders, including Egypt’s Minister of Planning, Dr Rania Al‑Mashat, reflecting just how closely logistics is now tied to the country’s e-commerce ambitions.

The new machine sits at the heart of Bosta’s push to modernise delivery operations. It is designed to speed up parcel handling, sharpen accuracy and cut down on the kind of manual errors that, frankly, can be a bit of a faff for merchants and customers alike. Having watched early-stage startups across the region struggle with delayed or lost shipments, this feels like one of those unglamorous but spot on upgrades that can really move the needle, well… I mean, when volumes start exploding.

During the launch, Bosta outlined how the system fits into a broader vision for smarter logistics infrastructure. Discussions touched on automation’s growing role in shaping customer experience and in helping small and medium-sized businesses scale without their operations falling apart at the seams. Anyone who has followed Arageek’s coverage over the years will know how often logistics quietly decides whether an online business thrives or fizzles out.

Mohamed Ezzat, Bosta’s chief executive, said the newly deployed machine can handle 11,000 parcels an hour, adding up to more than 250,000 parcels a day across over 50 operational hubs nationwide. According to Ezzat, this setup is already among the most advanced seen in the region.

The price tag is not small. The company has invested more than USD 5 million, or roughly EGP 240 million, into the sorting machine alone. Ezzat noted that Bosta’s total investments now stand at USD 27 million, exceeding EGP 1.2 billion, underlining its bet on technology as a backbone for Egypt’s fast-growing e-commerce market. I reckon this kind of long-term thinking is overdue in logistics, even if it does take deep pockets and patience.

Bosta’s chief operating officer, Karim El Deeb, put the scale into perspective. In 2025, the company processed around 37 million parcels. The target for 2026 is to push past 80 million. With the new system in place, daily capacity is expected to jump from about 100,000 parcels to more than 250,000, or over 6 million parcels each month, allowing the operation to absorb growth without slowing things down… which is easier said than doen.

Founded as a tech-driven delivery provider, Bosta has expanded into a wider ecosystem offering warehousing, fulfilment, order management and even financing tools for merchants. On the flip side, scaling this fast always carries risks, but the company seems intent on positioning itself as a long-term partner for businesses rather than just another courier. And believe it or not, in a sector where reliability still feels like a luxury, that focus could be what sets it apart in Egypt’s increasingly competitive logistics landscape.

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