Mogo and Geidea Team Up to Transform Egypt’s SME Payment Landscape

Editorial Team

Last updated 25-01-2026

3 min

Mogo signed a strategic deal with Geidea to strengthen Egypt’s fast-growing fintech ecosystem.

The partnership blends “smart POS devices” with instalments for smoother, more secure payments.

SMEs gain flexible checkout options, reducing payment friction where cash still dominates.

Mogo says the deal supports a “digital payment ecosystem” tailored to real market needs.

Geidea sees it advancing financial inclusion as merchants and consumers demand smarter solutions.

Mogo has quietly but confidently taken another step in Egypt’s fast-moving fintech scene after signing a strategic cooperation agreement with Geidea, one of the region’s better-known electronic payments players. The idea is simple on paper: bring together Geidea’s smart POS devices and Mogo’s consumer finance and instalment solutions to make digital payments smoother and more secure for merchants and customers alike. In practice, though, it could be a bit of a game-changer for SMEs trying to keep up.

The partnership focuses on integrating point-of-sale technology with financing options, allowing merchants to offer customers more flexible ways to pay at the till. That means instalments, digital services, and fewer awkward pauses at checkout. Anyone who’s spoken to small business owners around Cairo or Alexandria will know how much of a faff payment friction can be, especially when cash is still king in many places.

Mahmoud El-Ghawass, CEO of Mogo, said the agreement fits squarely with the company’s broader vision of building a digital payment ecosystem that genuinely supports SME growth. He pointed to the need for secure, efficient payment tools that also open the door to innovative financing, tailored to how the market actually works, not how slideshows say it should. According to El-Ghawass, teaming up with a company like Geidea marks a new phase where technology and digital payments are more tightly woven together.

From Geidea’s side, chief commercial officer Ahmed Magdy highlighted how the cooperation could unlock new opportunities for both merchants and consumers. He noted that flexible, innovative payment and finance solutions are becoming essential as user needs shift, and that partnerships like this help push the broader digital transformation agenda forward.

That said, I reckon the real test will be how quickly SMEs on the ground feel the impact. National directives around financial inclusion are spot on, but execution is everything. I remember chatting with a small retailer at a startup meetup years back, who told me he had two POS machines and trusted neither… well, you know? If this integration genuinely simplifies things, many merchants will be chuffed to bits.

For readers at Arageek who follow the region’s startup pulse, this tie-up also shows a wider trend. Consumer finance firms are no longer just lenders, and payment companies aren’t just moving money. They’re meeting in the middle, building ecosystems instead of standalone products. On the flip side, competition is fierce, and only solutions that actually work in daily life will survive. This move by Mogo and Geidea feels promising, but as always, the proof will be in how SMEs adopt it over time, and how smoothly it runs in the real world, definately.

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!