Nabt Secures $3.4M to Revamp Saudi Fresh-Produce Sector with Tech

Editorial Team

Last updated 4-12-2025

3 min

Nabt secured 3,4 million dollars in a funding round, led by Saudi Holding Group.

The funds will boost tech-driven improvements in Saudi Arabia's fresh-produce sector.

Plans include enhancing sorting centres, digital auctions, and a data analysis platform.

The initiative aligns with Saudi Arabia's Vision 2030 for improved food security and supply chains.

Nabt is poised to innovate and elevate service levels in the Kingdom's fresh-food sector.

Nabt has wrapped up its second investment round with 3.4 million dollars on the table, led by Saudi Holding Group and joined by Merak Capital. With this boost, the company’s total funding now stands at around 19 million riyals, which is no small feat for a startup trying to drag the fresh‑produce sector into a more tech‑driven future. I remember chatting with a few founders at an Arageek event not long ago who said that working with farmers can be a bit of a faff, simply because the systems around them haven’t caught up yet. Nabt seems determined to change exactly that.

The company says its next phase will centre on building an advanced tech layer designed to help farmers raise productivity and bring more transparency to every step—from the field all the way to the fridge. And believe it or not, this aligns neatly with Saudi Arabia’s wider push to strengthen food security under Vision 2030, where modernising supply chains has become a recurring theme.

According to what Nabt has shared, the new investment will be channelled into three main tracks. The first involves upgrading sorting, packing, and distribution centres so fresh produce arrives in better shape and with fewer delays. The second is the rollout of nationwide digital auctions, a fresh model aimed at improving pricing for agricultural goods and making local markets more competitive. And the third is further development of Nabt Intel, a data and pricing analysis platform meant to help farmers and retailers take quicker, more informed decisions. I reckon this last bit could be the real game‑changer—data is often talked about, but not always used properly in agriculture.

Nabt also expressed appreciation to its investors, farmers, and customers, saying the funding marks the beginning of a new expansion wave that should lift both innovation and service levels in Saudi’s fresh‑food sector. On the flip side, delivering all this will take serious coordination across tech, logistics, and agriculture… well, I mean, nothing in this space is ever straghtforward.

Still, the signs suggest that Nabt is building an ecosystem that ties these worlds together in a way the Kingdom hasn’t really seen before. And for anyone keeping an eye on how the region’s food‑security ambitions evolve, this could be spot on.

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