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NBF and Almoe Group Partner to Accelerate MENA’s Digital Transformation

Editorial Team
Editorial Team

3 min

NBF and Almoe Group are launching financing programmes to drive digital transformation in MENA.

The partnership aims to ease access to advanced technologies without straining cash flow.

Almoe's legacy in IT and NBF's financial expertise form a robust collaboration.

Their initiative aligns with UAE's vision for a tech-driven economy.

Success depends on delivering genuine value through strong financing terms.

The National Bank of Fujairah (NBF) has joined forces with Almoe Group to roll out new financing programmes aimed at speeding up digital transformation efforts across the MENA region. Announced during GITEX 2025 in Dubai, the partnership will give system integrators and end-users easier access to capital, making it simpler for companies to embrace cutting-edge technologies without tying up all their cash flow at once.

It’s quite a smart move, I reckon. Almoe has been in the audiovisual and IT space for over three decades, carving a name for itself across the Gulf, India and even Africa. Meanwhile, NBF brings solid experience in tailored corporate banking. Put the two together, and you’ve got a partnership that feels—well, spot on—for businesses itching to modernise but wary of the upfront costs that usually come with it.

As Almoe Group’s CEO Jamal Sabri explained, the goal is to make digital adoption more accessible and sustainable, while giving clients the confidence that their investments are backed by a reliable financial structure. Rehan Ali from NBF highlighted how this aligns perfectly with the UAE’s wider push to build a knowledge-based, tech-powered economy.

Now, if you’ve ever tried to overhaul technology systems in your own company, you’ll know it can be a bit of a faff—procurement delays, stretched budgets, unexpected snags. I remember when we at Arageek were helping a small MENA startup plan its first smart office integration; they spent more time juggling invoices than brainstorming ideas. So, seeing banks and tech firms collaborate like this to smooth the financing path genuinely feels like progress.

For context, Almoe’s no stranger to innovation. Established back in 1994, it’s grown from a local distributor to a full-fledged system integrator with its own brand, Specktron, now recognised in markets as far-flung as the UK and the US. NBF, for its part, has been around since 1982 and continues to widen its portfolio of Shari’ah-compliant and commercial services while holding steady credit ratings from Moody’s and Standard & Poor’s.

On the flip side, partnerships like these will only thrive if businesses see real value in the financing terms—no amount of PR gloss can replace trust built through tangible results. That said, considering the pedigree of both names and their alignment with regional goals, it’s hard not to be at least a little optimistic.

And believe it or not, this announcement slots neatly into a growing pattern where finance and technology are joining hands to push MENA’s digital leap forward. Not just big corporations, but startups too are slowly reaping the benefits. It’s good news all around—well… almost. The real test will be whether execution, not just ambition, holds up. But for now, it’s a partnership worth watching, and honestly, I’m chuffed to bits seeing more regional players thinking longer term about innovation.

(And yes, I definately think this kind of cross-sector teamwork is the way to go.)

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