Noum Launches AI-Driven Hiring Platform to Revolutionise UAE Recruitment

Editorial Team

Last updated 12-11-2025

3 min

Noum, a UAE startup, aims to revolutionise hiring with its AI-powered HR platform.

The platform reduces admin work, helping HR focus on finding the right candidates.

Noum supports skills-based hiring, aligning with Dubai's vision for future workforce automation.

It offers modular design for easy adoption, appealing to fast-growing companies.

If successful, Noum could redefine hiring practices across the GCC region.

There’s a new player shaking up the hiring world in the UAE — Noum, an HR tech startup built to make recruitment a whole lot smarter and less of a faff. The company’s AI-powered platform promises to strip away repetitive admin work, freeing up teams to focus on what really matters: finding the right person for the role.

Noum’s founder and CEO, Sarkis Atanesov, reckons that hiring should be “about human connection, not coordination.” And honestly, that hits the nail on the head. In a region rapidly embracing automation and digital transformation, Noum seems to have spotted a gap — a need for intelligent hiring tools that go beyond posting jobs and shuffling CVs. The platform handles everything from role planning to analysing interviews, aiming to help HR teams move towards skills-based hiring rather than just ticking boxes.

I remember speaking with founders across the MENA who’ve told me that scaling teams is often harder than scaling tech — and that’s saying something. So when a startup like Noum comes along promising to simplify that chaos, it definitely pricks up ears.

The timing couldn’t be better, either. The UAE has been pushing hard to prepare its workforce for the future, with reports suggesting that as much as a quarter of work tasks could be automated by 2027. Noum’s model plays neatly into that narrative, aligning with Dubai’s larger D33 vision to position the city as one of the top three global destinations for business and talent.

That said, tech alone can’t replace the instinct behind good hiring — the art of spotting that perfect fit who not only meets the brief but lifts the whole team. Noum seems aware of that balance; as Sarkis put it, the goal isn’t just more hires, but better, more intentional ones.

From what I gather, the platform’s modular design makes it easy to onboard, so even fast-growing companies can tap in without breaking stride. It’s already finding traction among HR leaders who want infrastructure that scales as they do.

At Arageek, we’ve long championed solutions that empower startups to work smarter, not harder, and Noum feels spot on in that respect. On the flip side, I’m curious to see whether this AI-driven approach will truly adapt to the nuances of hiring in such a culturally diverse region. You know how it goes — tech can be brilliant in theory but sometimes trips up on the human bit.

Still, if Noum delivers what it promises — clarity, precision, and purpose in hiring — it could set a new benchmark for how talent gets matched to opportunity across the GCC. And I’m definately keen to watch how that unfolds.

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