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Shahbandr Partners with Tamara to Revolutionise Saudi E-Commerce Payments

Malaz Madani
Malaz Madani

3 min

Saudi startup Shahbandr partners with Tamara to enhance payment flexibility for over 18,000 online stores.

Shahbandr, founded by Shady Abdelshaheed and Tamer Sharkas, simplifies e-commerce with AI and analytics tools.

Tamara’s BNPL integration will enhance customer options, increasing conversion rates and easing financial processes.

Shahbandr can collect service fees directly, streamlining payments and supporting small business growth.

The collaboration supports a vision for an intelligent e-commerce ecosystem, improving merchant and customer experiences.

Saudi startup Shahbandr has joined forces with Tamara, a well-known buy now, pay later (BNPL) provider, in a bid to make shopping more flexible for customers and help boost sales for more than 18,000 online stores. You could say this move is spot on for the Saudi e-commerce scene, where payment options can make or break a business’s numbers.

Now, for those who haven’t bumped into these names yet—Shahbandr is an all-in-one e-commerce platform set up by Shady Abdelshaheed and Tamer Sharkas. It’s designed to make life a bit less of a faff for online retailers and anyone wanting to launch a digital shopfront, packing tools powered by AI and data analytics to help sellers grow their revenue. Tamara, meanwhile, is one of the leading BNPL players across Saudi Arabia and the GCC, letting shoppers split their payments and easing the whole checkout process. Personally, I reckon anything that gives customers breathing room at the till is only going to win hearts.

With this partnership, Tamara’s payment solution will be woven straight into the Shahbandr platform, which means all those stores can now offer payment plans in handy instalments. The idea is simple: customers get more options; conversion rates go up, and shopping becomes less stressful. As Shady Abdelshaheed pointed out, Tamara is “highly regarded by customers in the Kingdom,” and plugging it into Shahbandr should “greatly simplify financial processes.” It’s hard not to agree when you see how much admin can weigh down even the most enthusiastic entrepreneur.

There’s another interesting angle here, too. Shahbandr will now be able to collect its own service fees directly through Tamara. That should speed up the whole payment cycle for the merchants and help small businesses avoid the usual headache of chasing invoices. And believe it or not, even in today’s digital age, streamlining basic stuff like that is still a game changer for most MENA startups.

Mansour Al-Obaid, who partners as a development advisor at Shahbandr, laid out the bigger plan: “Our partnership with Tamara moves us closer to our vision of building a comprehensive and intelligent e-commerce ecosystem, giving merchants a fully integrated digital experience that’s enjoyable for customers and drives growth to unprecedented levels.” That’s quite a tall order, but you get the feeling from Arageek HQ that the whole mission to energise and empower startups in our corner of the world isn’t just talk—it’s lived experience for many founders.

On the flip side, while BNPL can be a lifeline, I’m not a fan when it comes with hidden fees or tempts shoppers into biting off more than they can chew. Let’s hope both sides keep things simple, fair, and genuinely helpful.

Either way, this partnership could spark a ripple effect across the region’s e-commerce sector—giving thousands of online entrepreneurs that extra push. And for those of us chuffed to bits every time a local startup scales new heights, that’s definately worth keeping an eye on.

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