Ajman Launches UAE’s First Large-Scale Digital Out‑of‑Home Ad Network

Editorial Team

Last updated 13-10-2025

3 min

Ajman unveils its first large-scale digital out-of-home advertising network.

Screens across key locations aim for 50 million monthly impressions and include road safety messages.

The collaboration is praised as both socially responsible and sustainable, benefiting Ajman's growth sectors.

The initiative showcases premium digital boards on major roads, blending public safety with commercial use.

The project could become a model for other MENA cities eager for innovative civic and commercial solutions.

A rather intriguing collaboration is unfolding in Ajman’s advertising scene. Safe City Group has teamed up with Yango Group’s ad tech arm, Yango Ads, to roll out what’s said to be the first large-scale digital out‑of‑home (DOOH) advertising network in the emirate. The announcement followed a formal MoU, with Ajman Police officials in attendance—quite a statement of intent, if you ask me.

The new network turns existing infrastructure into high‑quality outdoor screens scattered across Ajman’s busiest corners—think major highways, entry and exit roads, and lively city spots. These screens aren’t just there for show; they’re expected to rack up around 50 million impressions each month. What’s clever is that every ad cycle leaves a ten‑second slot for Ajman Police to push road‑safety reminders. It’s an unusual but spot‑on mix of community service and commercial use.

Yango’s Sergej Loiter, who leads the company’s Search, AI & AdTech division, described the project as a leap forward for DOOH in the UAE—both sustainable and socially responsible. He pointed out that Ajman’s growing sectors, from real estate to tourism, make it fertile ground for innovative ad solutions that might eventually scale nationwide. I reckon he has a point; the pace of digital adoption across the Emirates has been fierce, and this could easily set a new benchmark.

Over at Safe City Group, CEO Ali Omari highlighted how the partnership blends smart technology with public benefit. Safe City’s been building everything from intelligent command centres to LED displays right here in the UAE, so this move feels like a natural extension. He put it neatly: the screens aren’t just about visibility—they’re about creating safer, smarter public spaces. And believe it or not, Ajman has consistently been ranked among the safest cities globally, so it all ties in rather well.

The hardware itself sounds pretty fancy—premium‑grade digital boards, some as tall as nineteen metres, lining iconic roads like Sheikh Khalifa and Sheikh Ammar, plus the Corniche and the ever‑busy Etihad and Sheikh Mohammed bin Zayed roads. The idea is simple: blanket coverage with sharp visuals that catch both commuters and tourists. Demand’s expected from household‑name brands, while local universities, hospitals, and hotels are likely to jump in too.

If you look at the numbers, there’s little wonder why companies are piling in. The UAE’s DOOH market could hit about USD 76 million by 2030. With more than half the global population tending to trust what they see on these outdoor screens, the medium’s definitely having a moment. Still, it’s a bit of a faff balancing ad revenue with community wellbeing—though this partnership looks like a decent stab at doing both.

At Arageek, we’ve seen plenty of buzzy tech tie‑ups come and go, but this one feels like it could stick. It’s not every day you see public safety messages sharing space with burger adverts, after all. And if the model proves workable, Ajman might just become a blueprint for other MENA cities eager to blend civic duty with innovative commerce. I’m honestly chuffed to bits to see such a homegrown initiative leading the charge—even if, well… it’s still early days.

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