Loylogic Sets 2026 Vision: AI-Driven Loyalty in MENA’s $3.27B Market

Editorial Team

Last updated 19-12-2025

3 min

Loyalty programmes in the Middle East are projected to reach $3,27 billion next year.

Loylogic plans a smarter, AI-driven rewards marketplace, enhancing personalised customer experiences.

The company emphasises trust and compliance with frameworks like GDPR and ISO 27001.

Their focus is on smarter ecosystems, not just size, blending consumer needs with commercial goals.

Loylogic aims to strengthen ties with global partners in financial services, travel, and consumer goods.

Loyalty programmes in the Middle East are getting a serious glow‑up, with the regional market expected to touch $3.27 billion next year. That kind of growth doesn’t happen by accident, of course, and it’s pushing brands to get sharper about what they offer. I’ve heard founders across the MENA say the same thing again and again: customers want relevance, not just more points gathering dust. And honestly, they’re spot on.

Against this backdrop, global rewards specialist Loylogic has laid out its vision for 2026, and it’s very much centred on building a smarter, AI‑driven rewards marketplace. The company says it’s heading into the year with deeper investment in artificial intelligence, better curation of reward catalogues, and smoother integrations to help brands deliver the sort of personalised experiences people now take for granted. It’s not just about offering more choices, they argue, but about designing marketplaces that balance consumer needs with commercial reality. I reckon that’s the bit many loyalty schemes still struggle with.

What caught my eye is how much emphasis they’re placing on trust and compliance. The company continues to work under frameworks like ISO 27001, GDPR, PCI DSS and AES‑256 encryption—quite a mouthful, I know, but essentially it means they’re keeping security tight. They’re also aligning with the European Accessibility Act 2025 and WCAG 2.0, making sure their platforms can adapt to different regulatory landscapes. For anyone who’s ever had to navigate data laws across multiple regions… well… I mean, it can be a bit of a faff.

Gabi Kool, the company’s CEO, put it simply in a statement: as loyalty programmes mature, brands are no longer chasing size alone. They want ecosystems that are smarter and more commercially grounded. Their COO, Amit Bendre, echoed that, saying their innovation push aims to make reward discovery and marketplace performance more intelligent without letting go of transparency or compliance.

Looking ahead, Loylogic plans to strengthen ties with global partners and engage more with industry players, particularly in sectors like financial services, travel and consumer goods. They’ve already handled billions of points and miles transactions worldwide, shipping everything from gadgets to travel experiences across 190 countries. On the flip side, scaling all this while keeping the personal touch is no small thing—something I’ve seen many startups wrestle with during my Arageek days talking to young founders who were chuffed to bits just to get their first hundred customers.

As brands rethink engagement for a new era, companies like Loylogic are positioning themselves not just as tech providers but as architects of how loyalty will look in the years ahead. And believe it or not, even in a world drowning in digital noise, thoughtful design and solid governance still go a long way—definately.

🚀 Got exciting news to share?

If you're a startup founder, VC, or PR agency with big updates—funding rounds, product launches 📢, or company milestones 🎉 — AraGeek English wants to hear from you!