Mohamed Abdallah Takes Helm as CEO of Vodacom International Markets & Vodafone Egypt

Editorial Team

Last updated 4-06-2025

2 min

Vodacom appoints Mohamed Abdallah as CEO, overseeing Vodafone Egypt and Vodacom International Markets.

The move aligns with Vodacom's Vision 2030, focusing on strategic growth and customer experience.

Abdallah's extensive experience in Vodafone Egypt strengthens his leadership across African markets.

He replaces Diego Gutierrez, who led Vodacom's International Markets for seven years.

Abdallah reports directly to Shameel Joosub, Vodacom Group CEO, enhancing international operations.

Vodacom Group has unveiled Mohamed Abdallah as the new CEO responsible for both Vodafone Egypt and Vodacom International Markets, in a move the firm sees as pivotal to simplifying its operating structure. The appointment is consistent with Vodacom's Vision 2030, aiming to boost strategic growth and enhance customer experience across its international operations.

Currently serving as the CEO of Vodafone Egypt, Abdallah will now expand his leadership to cover a wider array of African markets, bringing countries like Tanzania, Lesotho, Mozambique, the Democratic Republic of Congo, as well as Egypt, under one integrated management umbrella.

Abdallah's credentials are substantial—he joined Vodafone Egypt back in 1998 and since then has climbed the ranks through various pivotal positions, from Director of Enterprise Business to overseeing Consumer Business. In his time as Vodafone Egypt’s chief exec, Abdallah has cemented the company's leading position in Egypt’s telecoms scene, delivering impressive performance across consumer, business, and financial services segments.

He takes over from Diego Gutierrez, who stepped down in April after an impressive seven-year stretch as Chief of International Markets.

Under this reshuffle, Abdallah will now oversee CEOs from individual countries like Tanzaina, Lesotho, the DRC, and Mozambique, with Abdallah himself remaining directly accountable to Vodacom Group's CEO, Shameel Joosub.

Speaking on Abdallah's appointment, Joosub praised Abdallah’s solid and proven leadership track record. “Mohamed is a seasoned executive with a history of achieving impressive commercial results. We're confident his experience will be invaluable as we continue expanding our international business, advancing our strategic goals across the continent," Joosub said.

Joosub also took a moment to thank Diego Gutierrez for his committed leadership, recognising his substantial contributions over the past seven years and wishing him the best moving forward.

For anyone following the tech and telecoms sector, moves like these underline just how competitive and rapidly evolving things are. It'll be interesting to see how Abdallah shapes Vodacom's international exploits—Arageek followers who've witnessed similar leadership shuffles know that fresh execs often bring bold ambitious challenges to market incumbents and fresh goals for growth—watch this space, I'd say.

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