Valu and TimeOut Team Up to Offer VIP World Cup 2026 Packages to Egyptian Fans

Valu has teamed up with TimeOut Sports & Entertainment to roll out exclusive hospitality packages for the FIFA World Cup 2026, giving Egyptian fans a chance to secure premium access with flexible financing. Now, if you’ve ever tried to sort World Cup tickets before, you’ll know it can be a bit of a faff, so seeing a fintech and a sports events specialist join forces like this feels, well… quite spot on.

The collaboration builds on TimeOut’s role as the official sales agent for World Cup hospitality packages in Egypt, paired with Valu’s well-known buy-now-pay-later solutions. What’s interesting here is that these aren’t your usual match tickets. We’re talking VIP lounges, behind‑the‑scenes extras, and hospitality experiences usually snapped up by corporates long before regular fans get a look in. And with Egypt qualifying for 2026, the timing couldn’t be better — I’ve already heard a few people in the Arageek circle saying they’re chuffed to bits about the idea of cheering on the national team in North America.

Valu’s CEO, Walid Hassouna, said the partnership fits into the company’s push to offer more than just standard financial tools. As he put it, the goal is to empower customers with access to world‑class opportunities, and flexible instalments mean more fans can be part of what’s set to be one of the biggest sporting moments of the decade. I reckon this approach makes sense, especially in a market where big‑ticket experiences often feel out of reach for ordinary consumers.

On the flip side, TimeOut’s CEO, Tamer Yousry, highlighted how this repeats their successful cooperation from the 2022 tournament. He noted that working with Valu helps them connect directly with fans — something that wouldn’t happen easily without a consumer‑facing finance partner. That said, TimeOut’s track record already includes events like the Paris 2024 Olympics and the Club World Cup 2025, so the company is no stranger to major global spectacles.

The broader backdrop is Valu’s continued expansion as one of Egypt’s more dynamic fintech names. From its marketplace to its investment products and even co‑branded Visa cards, the company seems intent on covering every corner of the consumer finance map. And believe it or not, Amazon holding a stake in the firm still catches some people by surprise when the topic comes up in our startup chats. TimeOut, meanwhile, has built a niche as a go‑to sports marketing player in the region, especially around sponsorships and athlete representation.

All in all, the move feels like a natural step for both sides — and definately one that will appeal to fans who’ve dreamt of a front‑row World Cup experience but never quite managed to bridge the gap before.

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