Rabbit Hops into Saudi Arabia with New Funding for Q-Commerce Expansion

Editorial Team

Last updated 24-04-2025

3 min

Rapid delivery services like q-commerce are gaining traction beyond a mere novelty.

Egyptian startup, Rabbit, secures investment to expand its 20-minute delivery service into Saudi Arabia.

The funding will support Rabbit’s entry into Riyadh and Jeddah with strategic micro-fulfilment centres.

CEO Yousry highlights Saudi Arabia's appetite for quick, reliable delivery as driving their expansion.

This move aligns with a regional trend of Egyptian startups pursuing growth throughout MENA.

It feels like only yesterday that rapid delivery startups seemed like a novelty, and we were all joking about the possibility of having our favourite chocolate bars and shampoo turning up on the doorstep quicker than you could say "Just Eat". Well, these super-speedy services—known in the lingo as q-commerce or quick-commerce—are now becoming serious business indeed.

Egypt-based Rabbit, one of the region’s prominent pioneers in the q-commerce space, has just raised yet more funding for its ambitious push into Saudi Arabia. The precise amount hasn't been publicly released, but it's known the investment round was led by existing backers including Raed Ventures and Global Founders Capital, joined by a new strategic investor based in Saudi itself.

This fresh injection of cash means Rabbit can confidently set its sights on Riyadh and Jeddah, two cities absolutely buzzing with youth, tech-savvy millennials and busy young families. It seems a natural fit for Rabbit, a company that first came on the scene in 2021 and quickly found an eager audience back home in Cairo and Alexandria. Their snappy deliveries—usually within 20 minutes—cover everything from groceries and toiletries to household essentials.

Rabbit’s CEO, Ahmed Yousry, described expanding into Saudi Arabia as the logical next chapter, highlighting the kingdom's growing hunger for quick and reliable delivery services. "Saudi Arabia's witnessing a real boom in demand for convenient, lightning-fast services," Yousry said. "We're thrilled we can use this new funding to bring Rabbit's magic to a whole new audience."

The company plans strategic micro-fulfilment centres right in the heart of Saudi's bustling urban neighbourhoods, alongside launching a dedicated Saudi-focused mobile app tailored specifically to local tastes and habits. Rabbit is also looking to hire locally—Saudi Arabia has no shortage of talented workers in tech and logistics, especially amongst younger demographics.

Rabbit’s big Saudi push comes amidst broader market positivity around q-commerce in the Middle East, where analysts reckon the Saudi market specifically could grow by over 20% annually in the coming years. Omar Almajdouie of Raed Ventures praised Rabbit’s strength in operational agility and excellent customer service, stating these traits give it a "strong competitive edge as it moves into new territories."

Rabbit’s bold ambitions nicely illustrate a wider trend Arageek regulars have likely noticed: Egyptian startups are increasingly eyeing regional growth, knitting together the MENA entrepreneurial scene in exciting ways. According to reports, Rabbit expects to kick-off pilot programmes in Riyadh and Jeddah by the third quarter of 2025, before expanding into additional Saudi cities.

All in all, it’s a significant stride forward for the bubbly Egyptian brand, echoing a broader appetite in the region for superfast, dependable sevices that slot seamlessly into hectic modern lives.

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