ALAREEB Acquires Majority Stake in Tow Sides Media Production to Boost Gulf Media Ambitions

Editorial Team

Last updated 21-04-2025

2 min

ALAREEB Holding has acquired an 80% stake in Al-Janebain Media Production Company.

This acquisition aims to strengthen ALAREEB's position in the Saudi and Gulf media sector.

The deal aligns with Vision 2030, focusing on enhancing Saudi-produced media content.

Both companies plan to explore new media projects across various platforms and markets.

The goal is to establish a significant media industry showcasing Saudi culture and talent.

There's been quite a buzz recently in the Saudi business world, following news that ALAREEB Holding has acquired an 80% stake in Tow Sides Media Production Company. If you follow Arageek at all, you'll know they're the guys behind many popular audio-visual productions. This latest move is part of ALAREEB's wider ambition to strengthen their foothold within the creative sector, not just in Saudi but across the wider Gulf region as well.

The deal was officially sealed in Riyadh and witnessed by Ahmed Al-Obeid, the chairman of ALAREEB Holding, alongside Abdullah Al-Harbi, chief executive of Tow Sides Media Production. It clearly signals an important step forward in ALAREEB's broader strategy to expand their presence in the increasingly vibrant Saudi media scene—an area seeing massive growth right now, thanks to a healthy injection of government backing and the ongoing march towards digital transformation.

ALAREEB, in particular, seem interested in investing in ventures that align closely with the country's Vision 2030 objectives. These include things like enhancing Saudi-produced media content, improving quality standards, and positioning Saudi Arabia as a creative hub in the region. By joining forces with Tow Sides Media Production Company, they believe they can develop innovative, compelling projects tailored to meet rising demand in the Arabic digital content sphere.

From what I gather, both companies are planning quite ambitiously to roll out fresh media projects across various platforms, while also looking forward to exploring new opportunities in untapped markets across the Gulf and wider Middle East.

Tow Sides Media Production Company appears keen to capitalise on ALAREEB's extensive infrastrucure and experienced management to raise their game further and develop engaging, socially-conscious visual and audio works that truly capture Saudi society and culture. The ultimate goal, it seems, is establishing a nationally significant and widely influential media industry to showcase Saudi Arabia's cultural values as well as its creative talent.

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